Title Tourism marketing : an Asia-Pacific perspective / Cathy Hsu ... [and others]

Published Milford, Qld. : John Wiley & Sons Australia, 2008

Copies

Location	Call no.	Vol.	Availability
MELB	338.479 Hsu/Tma		AVAILABLE

Description xvi, 480 pages : illustrations, charts ; 24 cm Series Wiley Australia tourism series Wiley Australia tourism series. Contents 1. Introduction to tourism marketing -- 2. Strategic marketing framework -- 3. Tourism markets -- 4. Marketing research -- 5. Tourism services marketing mix -- 6. Product -- 7. Pricing -- 8. Marketing communications -- 9. Promotion -- 10. Customer relationship management -- 11. Distribution -- 12. Destination marketing Summary Summary: "Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific."--Publisher description Notes Includes index Bibliography Bibliography: pages 442-465 Notes en-aus ACQUIRE [electronic resource] : Central Queensland University Institutional Repository Subject Textbooks. Tourism -- Marketing. Tourism -- Asia -- Marketing. Tourism -- Pacific Area -- Marketing. Author Hsu, Cathy Central Queensland University. Faculty of Arts, Humanities and Education Hong Kong Polytechnic University. University of South Australia. ISBN 047081490X 9780470814901 (paperback)

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