| Description |
xvi, 256 pages ; 22 cm |
| Contents |
Introduction transnationalism, localization, and fast foods in East Asia / James L. Watson -- McDonald's in Beijing : the localization of Americana / Yunxiang Yan -- McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture / James L. Watson -- McDonald's in Taipei : hamburgers, betel nuts, and national identity / David Y. H. Wu -- McDonald's in Seoul : food choices, identity, and nationalism / Sangmee Bak -- McDonald's in Japan : changing manners and etiquette / Emiko Ohnuki-Tierney -- Update McDonald's as political target : globalization and anti-globalization in the twenty-first century / James L. Watson |
| Summary |
"McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. For the second edition, James L. Watson covers recent attacks on the fast food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry. The new edition also brings the story of East Asian franchises into the twenty-first century."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages [239]-246) and index |
| Subject |
McDonald's (Firm)
|
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McDonald's Corporation.
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Chain restaurants -- Social aspects -- Asia.
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Fast food restaurants -- Social aspects -- East Asia.
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Fast food restaurants -- Social aspects -- Asia.
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Globalization -- East Asia.
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| SUBJECT |
Far East http://id.loc.gov/authorities/subjects/sh85040525 -- Social life and customs. http://id.loc.gov/authorities/subjects/sh2001008851
|
| Author |
Watson, James L.
|
| LC no. |
2006001449 |
| ISBN |
0804749884 |
|
0804749892 (paperback) |
|
9780804749886 (cloth : alk. paper) |
|
9780804749893 (paperback: alk. paper) |
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