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Book Cover
Book
Author Andreasen, Alan R., 1934-

Title Social marketing in the 21st century / Alan R. Andreasen
Published Thousand Oaks, Calif. : SAGE Publications, [2006]
©2006

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Location Call no. Vol. Availability
 W'PONDS  361.00688 And/Smi  AVAILABLE
Description xi, 264 pages : illustrations ; 24 cm
Contents Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century
Bibliography Includes bibliographical references (pages 237-252) and index
Subject Social marketing.
LC no. 2005022466
ISBN 1412916348 paperback
141291633X cloth