Description |
xi, 264 pages : illustrations ; 24 cm |
Contents |
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century |
Bibliography |
Includes bibliographical references (pages 237-252) and index |
Subject |
Social marketing.
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LC no. |
2005022466 |
ISBN |
1412916348 paperback |
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141291633X cloth |
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