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Title Media messages and public health : a decisions approach to content analysis / edited by Amy B. Jordan ... [and others]
Published New York ; London : Routledge, 2009


Location Call no. Vol. Availability
Description xvii, 270 pages : illustrations ; 24 cm
Series Communication series
LEA's communication series.
Contents Using theory to inform content analysis / Jennifer Manganello and Martin Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis: an overview of the issues / Amy B. Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment: challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the internet / Laura F. Salazar ... [et al.] -- (De)coding television's representation of sexuality: beyond behaviors and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman -- Linking media content to media effects: the RAND television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime time television: a longitudinal content analysis / Sheila T. Murphy ... [et al.] -- Receiver-oriented message analysis: lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games: challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy B. Jordan ... [et al.]
Notes Editors: Amy B. Jordan; Dale Kunkel; Jennifer Manganello; Martin Fishbein
Bibliography Includes bibliographical references and index
Subject Mass media in health education.
Content analysis (Communication)
Health behavior.
Communication in medicine.
Health Education.
Mass Media.
Attitude to Health.
Health Behavior.
Health Promotion.
Information Dissemination -- methods.
Author Jordan, Amy B. (Amy Beth)
LC no. 2008013002
ISBN 9780805860245 (hbk.)
080586024X (hbk.)
9780805860252 (paperback)
0805860258 (paperback)