| Description |
xv, 328 pages : illustrations |
| Contents |
Pt. I. Major challenges for tobacco control this century -- 1. Death is inevitable, so why bother with tobacco control : ethical issues and tobacco control -- 2. The place of advocacy in tobacco control -- 3. The news on smoking -- 4. Dead customers are unprofitable customers : potentials and pitfalls in harm reduction and product regulation -- 5. Accelerating smoking cessation and prevention in whole communities -- 6. The denormalization of smoking -- 7. Vector control : controlling the tobacco industry and its promotions -- 8. Making smoking history : how low can we go -- Pt. II. An A-Z of tobacco control advocacy strategy |
| Summary |
"Simon Chapman is one of the world's leading advocates for tobacco control, having won the coveted Luther Terry and WHO medals. His experience straddles 30 years of activism, original research and analysis, having run advocacy training on every continent and editing the British Medical Journal's Tobacco Control research journal. In this book, he lays out a program for making smoking history. He eviscerates ineffective approaches, condemns overly enthusiastic policies which ignore important ethical principles, and provides a cookbook of strategy and tactics for denormalising smoking and the industry which promotes it."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Tobacco use -- Prevention.
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Smoking -- Prevention.
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Health promotion.
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Tobacco industry.
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Smoking Cessation.
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Consumer Advocacy.
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Tobacco Industry.
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| LC no. |
2007010861 |
| ISBN |
9781405161633 paperback alkaline paper |
|
1405161639 paperback alkaline paper |
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