Title Interpretive barriers to successful product innovation / by Deborah Dougherty

Published Cambridge, Mass. : Marketing Science Institute, 1989

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.068 Dou/Ibt		AVAILABLE

Description 39 pages ; 30 cm Series Report ; no. 89-114 Research program working paper Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 89-114 Subject New products -- Marketing. Author Marketing Science Institute (Cambridge, Mass.))

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