Title Designing successful transorganizational marketing alliances / by Ravi S. Achrol, Lisa K. Scheer and Louis W. Stern

Published Cambridge, Mass. : Marketing Science Institute, 1990

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.1 Ach/Dst		AVAILABLE

Description 33 pages : illustrations ; 28 cm Series Report ; no. 90-118 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 90-118 Bibliography Bibliography : pages 28-32 Subject Cooperation. Joint ventures. Strategic planning. Author Scheer, Lisa K. (Lisa Kay) Stern, Louis W., 1935-

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