Title Macro marketing / Reed Moyer, Michael D. Hutt

Edition Second edition Published Santa Barbara [Calif.] : Wiley, [1978] ©1978

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.1 Moy		AVAILABLE

Description xii, 201 pages : illustrations ; 23 cm Series Wiley/Hamilton series in marketing Wiley/Hamilton series in marketing. Contents Includes bibliographical references Analysis Marketing Notes "A Wiley/Hamilton publication." Bibliography Includes bibliographical references and indexes Subject Marketing. Author Hutt, Michael D., author LC no. 77026816 ISBN 0471026999

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