Title A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan / Nicolas Papadopoulos, Louise A. Heslop, IKON Research Group

Published Cambridge, MA : Marketing Science Institute, 2000

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.1 Pap/Cna		AVAILABLE

Description 67 pages : illustrations ; 28 cm Series Report ; no. 00-106 Report (Marketing Science Institute) ; no. 00-106 Notes "Working paper series." "Working paper." Bibliography Includes bibliographical references (pages 61-67) Subject Consumer confidence. Consumers -- Attitudes. Consumers' preferences. Author Heslop, Louise. IKON Research Group. Marketing Science Institute.

Other Titles Cross national and longitudinal study of product country images with a focus on the U.S. and Japan

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