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Book Cover
Book
Author Zikmund, William G.

Title Cases in marketing research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia
Edition [Asia edition]
Published Chicago : Dryden Press, [1982]
©1982

Copies

Location Call no. Vol. Availability
 W'PONDS  380.1072 Zik  AVAILABLE
Description 344 pages : illustrations ; 24 cm
Analysis United States Market research
Notes "Official reference volume."
Bibliography Includes bibliographical references
Subject Evangelistic work -- Congresses.
Marketing research -- Case studies.
Marketing research -- United States -- Case studies.
Genre/Form Conference papers and proceedings.
Author Lundstrom, William J.
Sciglimpaglia, Donald M.
LC no. 80065813
ISBN 0030576369 (paperback)