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Author
Zikmund, William G.
Title
Cases in marketing research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia
Edition
[Asia edition]
Published
Chicago : Dryden Press, [1982]
©1982
Copies
Location
Call no.
Vol.
Availability
W'PONDS
380.1072 Zik
AVAILABLE
Description
344 pages : illustrations ; 24 cm
Analysis
United States Market research
Notes
"Official reference volume."
Bibliography
Includes bibliographical references
Subject
Evangelistic work -- Congresses.
Marketing research -- Case studies.
Marketing research -- United States -- Case studies.
Genre/Form
Conference papers and proceedings.
Author
Lundstrom, William J.
Sciglimpaglia, Donald M.
LC no.
80065813
ISBN
0030576369 (paperback)
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