Introduction: The Land of Desire and the Culture of Consumer Capitalism. 1. The dawn of a commercial empire -- 2. Facades of color, glass and light -- 3. Interioirs -- 4. fashion and the indispensable thing -- 5. Ali Baba's Lamp: Service for private and public benefit -- 6. "Business runs the world": institutional coalitions behind the new order -- 7. Wanamaker's simple life and the moral failure of established religion -- 8. Mind cure and the happiness machine -- 9. "An age of consolidation": goods, money and mergermania -- 10. "Sell them their dreams" -- 11. The spectacles -- 12. Herbert Hoover's emerald City and managerial government
Notes
Includes index
Bibliography
Includes bibliographical references (pages [391]-486) and index
