| Description |
xxvi, 339 pages : illustrations ; 23 cm |
| Contents |
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Digital media -- Management.
|
|
Mass media -- Management.
|
| LC no. |
2015942187 |
| ISBN |
1305077563 |
|
9781305077560 |
|
