| Description |
xx, 462 pages : illustrations, maps ; 26 cm |
| Contents |
Machine derived contents note: Table of contents for Selling electronic media / Ed Shane ; foreword and discussion points by Michael C. Keith. -- Bibliographic record and links to related information available from the Library of Congress catalog -- Information from electronic data provided by the publisher. May be incomplete or contain other coding. -- The selling environment -- The selling process -- Research and ratings -- Sales management -- Casting the Net: selling targets -- Selling television advertising -- Selling cable advertising -- Selling radio advertising -- The interactive interim -- Epilogue -- Appendix 1: Selling against newspapers -- Appendix 2: "Selling the Proper Media to Reach Your Target Audience" by Nanette Straw -- Appendix 3: Sample sales candidate profile from The H.R. Chally Group -- Glossary -- Library of Congress subject headings for this publication: Selling Mass media |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Selling -- Mass media.
|
| LC no. |
98041464 |
| ISBN |
0240803272 paperback alkaline paper |
|
