| Description |
1 volume (various pagings) ; 23 cm |
| Contents |
Ch. 1. A multilayered world of television : an overview -- Ch. 2. Hybridization and the roots of transnational, geocultural, and cultural-linguistic markets -- Ch. 3. Creating national and regional television and cultural industries -- Ch. 4. Creating global, U.S., and transnational television spaces -- Ch. 5. Increasing complexity : the technology of creating global and national television spaces -- Ch. 6. Producing national television, glocal and local -- Ch. 7. TV exporters : from American empire to cultural-linguistic markets -- Ch. 8. Multiple proximities between television genres and audiences : choosing between national, transnational, and global television -- Ch. 9. Making sense of world television : hybridization or multilayered cultural identities? |
| Summary |
"World Television: From Global to Local, a new assessment of the interdependence of television among cultures and nations, brings together the most current research and theories on the subject. By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest. In this book, Straubhaar examines all these levels of operation." "This is an excellent text for advanced undergraduate and graduate courses in Globalization and Culture, Global Media, Television Studies, Television Criticism, and International Media."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Television -- Social aspects.
|
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Group identity.
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| LC no. |
2006102718 |
| ISBN |
9780803954625 cloth alkaline paper |
|
080395462X cloth alkaline paper |
|
9780803954632 paperback alkaline paper |
|
0803954638 paperback alkaline paper |
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