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Book Cover
Author Wynbrandt, James.

Title Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry / James Wynbrandt
Published Hoboken, N.J. : Wiley, [2004]


Location Call no. Vol. Availability
 W'BOOL  387.70973 Wyn/Fhh  AVAILABLE
Description vi, 298 pages ; 24 cm
Contents The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business
Summary "JetBlue is the most impressive airline startup in history and an amazing success story. Its consistent record of profitability has made the carrier shine in an industry that's full of red ink." "Behind it all stands David Neeleman - JetBlue's young, brash, bold, and uncompromising founder and CEO." "Flying High traces Neeleman's journey from soft-spoken Mormon missionary to the top of the American airline industry. Full of details and interviews with Neeleman's friends, associates, and prominent figures in both business and aviation, Flying High offers an up-close look at how he built a successful company - and changed an entire industry - by breaking the rules and taking good care of his customers." "Flying High is an account of David Neeleman's life and the principles by which he has created his highly profitable travel empire - rules that can be applied to virtually any business in almost every industry."--BOOK JACKET
Bibliography Includes bibliographical references (pages 265-288) and index
Subject Neeleman, David, 1959-
JetBlue Airways -- History.
Airlines -- United States -- History.
LC no. 2004003670
ISBN 0471655449 (cloth)