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Author
Wensveen, J. G.
Title
Wheels up : airline business plan development / John G. Wensveen
Published
[Melbourne, Vic.?] : Thomson Brooks/Cole, 2005
Copies
Location
Call no.
Vol.
Availability
W'BOOL
387.7068 Wen/Wua
AVAILABLE
Description
xvi, 202 pages ; 24 cm
Contents
Ch. 1. Introduction to the airline industry -- Ch. 2. The generic vs. airline business plan -- Ch. 3. Common business plan mistakes -- Ch. 4. The non-disclosure agreement -- Ch. 5. Executive summary -- Ch. 6. Business introduction -- Ch. 7. Mission -- Ch. 8. Strategy -- Ch. 9. Market opportunity -- Ch. 10. Analysis of market demand levels -- Ch. 11. Proposed route structure and schedule -- Ch. 12. Financial analysis -- Ch. 13. Sales and promotion strategy -- Ch. 14. Aircraft operating strategy -- Ch. 15. Competition and competitive response -- Ch. 16. Management and support team -- Ch. 17. Risk factors -- Ch. 18. Invitation to participate - finding investment -- Ch. 19. Certification -- Ch. 20. Achieving success
Bibliography
Includes bibliographical references
Subject
Strategic planning.
Airlines -- Management.
Business planning.
Airlines -- Planning.
LC no.
2003115492
ISBN
0534393543 paperback
Other Titles
Airline business plan development
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