Preface: The signifying animal -- Pt. I. History and power -- 1. From massacred cats to lucky cows: history and mentalites -- 2. Eagles, lions and bulldogs: an iconography of power -- Pt. II. Hatred and pleasure -- 3. Mad dogs and half-human beasts: the rhetoric of animality -- 4. Of Maus and more: narrative, pleasure and talking animals -- Pt. III. Contradiction and change -- 5. Is it real or is it Disney?: unravelling the animal system -- 6. Escaping the ratking: strategic images for animal rights