| Description |
xxiv, 436 pages : illustrations ; 23 cm |
| Contents |
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program |
| Bibliography |
Includes bibliographical references (pages 379-411) and indexes |
| Subject |
Communication in medicine.
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Health promotion -- United States.
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Health planning -- United States.
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Delivery of Health Care.
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Communication.
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Health Planning.
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Program Development.
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| LC no. |
2006101792 |
| ISBN |
9780787982058 (paperback) |
|
0787982059 (paperback) |
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