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Book Cover
Book
Author Longest, Beaufort B., Jr.

Title Managing health programs and projects / Beaufort B. Longest, Jr
Edition First edition
Published San Francisco : Jossey-Bass, [2004]
©2004

Copies

Location Call no. Vol. Availability
 MELB  610.685 Lon/Mhp  AVAILABLE
Description xxi, 296 pages : illustrations ; 24 cm
Contents Management work -- Strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality, totally -- Commercial and social marketing
Summary "This resource shows how to effectively organize, implement, and evaluate health programs and projects. Managing Health Programs and Projects clearly defines and describes the work of managers in health programs and projects. The book explores the decision-making process, defines the process of communicating, probes the fundamentals of program planning, explains budgeting, covers staffing for programs and projects, and explains how leaders motivate participants in health programs and projects."--BOOK JACKET
Notes Formerly CIP. Uk
"A Wiley Imprint."
Bibliography Includes bibliographical references (pages 276-286) and index
Subject Public health administration.
Organizational change.
Organizational Innovation.
Program Development.
Total Quality Management.
Health Services Administration.
Health Services Administration.
Organizational Innovation.
Total Quality Management.
LC no. 2004007486
ISBN 0787971855 :
9780787971854
9781118076538 paperback
1118076532 paperback