| Description |
xiii, 203 pages : illustrations ; 24 cm |
| Contents |
Contents note continued: 3.Health Promotion Models and Application to Practice / Jane Goodman-Brown -- Introduction -- Learning objectives -- Stages of Change Model (Transtheoretical Model) -- Motivational interviewing -- Brief interventions -- Health Belief Model -- Health Action Model -- Chapter summary -- Implications for practice -- Key points -- End of chapter questions -- References -- Useful resources -- 4.Developing Self-Awareness / Jane Goodman-Brown -- Introduction -- Learning objectives -- Developing self-awareness -- Attitudes and behaviour -- Values -- Self-esteem and self-efficacy -- Self-confidence -- Advocacy -- Chapter summary -- Implications for practice -- Key points -- End of chapter questions -- References -- 5.Developing Skills / Mary Gottwald -- Introduction -- Learning objectives -- Empowerment -- Communication -- Assertiveness -- Life skills: problem solving -- Chapter summary -- Key points -- Implications for practice -- End of chapter questions -- |
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Contents note continued: References -- Useful resources -- 6.Working with Groups and Communities / Jane Goodman-Brown -- Introduction -- Learning objectives -- Defining groups -- Group development -- Groups and health promotion programmes -- Planning health promotion programmes -- Health education methods -- Community -- Community development -- Empowerment -- Community empowerment -- Community participation -- Social capital -- Chapter summary -- Key points -- Implications for practice -- End of chapter questions -- References -- 7.The Mass Media and Social Marketing / Jane Goodman-Brown -- Introduction -- Learning objectives -- Mass media -- Diffusion of innovation theory -- The direct effects/aerosol spray model -- Communication-behaviour change model -- Social marketing -- Social marketing in communities -- Critique of social marketing -- Chapter summary -- Key points -- Implications for practice -- End of chapter questions -- References |
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Machine generated contents note: pt. 1 Context setting -- 1.An Introduction to Why Health Promotion is Important / Jane Goodman-Brown -- Introduction -- Learning objectives -- The case scenarios -- Health -- Health beliefs, health dimensions and determinants -- Health inequalities -- The role of the World Health Organisation in supporting health promotion -- Chapter summary -- Key points -- Implications for practice -- End of chapter questions -- References -- 2.An Overview of Health Promotion Theory / Jane Goodman-Brown -- Introduction -- Learning objectives -- Definitions of health promotion and the importance of health promotion work -- Approaches to health promotion -- Types of health promotion -- Application of the approaches and levels to the case scenarios -- Context setting -- Chapter summary -- Implications for practice -- Key points -- End of chapter questions -- References -- Useful resources -- pt. 2 Empowering individuals and communities -- |
| Summary |
This accessible book focuses on the practical activity of health promotion and shows students and practitioners how to actually apply health promotion in practice. The book uses case scenarios to explore how health promotion activities can empower individuals to make decisions that change their health related behaviour |
| Analysis |
GHS2202 |
|
Social & preventive medicine |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Contains bibliographic references and index |
| Notes |
Also issued online |
| Subject |
Health behavior.
|
|
Health promotion.
|
|
Health Promotion.
|
|
Health Behavior.
|
| SUBJECT |
United Kingdom. https://id.nlm.nih.gov/mesh/D006113 |
| Author |
Goodman-Brown, Jane, author
|
| ISBN |
0335244599 |
|
9780335244591 |
|
