| Description |
176 pages : illustrations ; 22 cm |
| Contents |
Pt. I. Overview. 1. Introduction / Yolande Coombes and Margaret Thorogood. 2. Historical and policy approaches to the evaluation of health promotion / Virginia Berridge -- Pt. II. Methods of evaluation. 3. Combining quantitative and qualitative approaches to evaluation / Yolande Coombes. 4. Evaluating interventions - experimental study designs in health promotion / Margaret Thorogood and Annie Britton. 5. The role of focus groups in evaluation / Patrick Branigan and Kirstin Mitchell. 6. Economic evaluation of health promotion programmes / David Wonderling and Jonathan Karnon. 7. Use of process evaluation during project implementation: experience from the CHAPS project for gay men / William Stewart. 8. Evaluating the use of public health risk factor simulation models / Bhash Naidoo -- Pt. III. Evaluation in practice. 9. Evaluating mass media approaches / Kaye Wellings and Wendy Macdowall. 10. Evaluating community development initiatives in health promotion / Rachel Jewkes |
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11. Evaluation of health promotion in clinical settings / Dominique Florin and Sarah Basham. 12. Evaluating the dissemination of health promotion research / Gillian Lewando-Hundt and Salah Al-Zaroo. 13. Conclusions - integrating methods for practice / Margaret Thorogood and Yolande Coombes |
| Summary |
Health promotion is a newly emerging discipline, and health promoters are still grappling with the question of what are the appropriate methods to evaluate their activities. With increasing emphasis on cost-effectiveness and evidence-based health care, health promotion cannot ignore the demands for adequate evaluation. This practical guide for graduate, PG and practitioners of health promotion and public health describes methods by which health promotion can be evaluated. Practical examples are given and the book will help practitioners design and implement appropriate and informative evaluations |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Evaluation research (Social action programs)
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Health promotion -- Evaluation.
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Program Evaluation -- methods.
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Health Promotion -- standards.
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| Author |
Coombes, Yolande.
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Thorogood, Margaret.
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| LC no. |
99039416 |
| ISBN |
0192631691 paperback |
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