Recognizing the importance of leaders and managers / D. Jane Riddell -- Understanding organizational design / Scott Lewandowski -- Recruiting the best staff for your facility / Kevin Hood -- Training and developing staff / Brenda Abdilla -- Managing staff performance / Bud Rockhill -- Developing a compensation program / Mike Bates -- Marketing your facility / Casey Conrad -- Increasing sales / Karen Woodard Chavez -- Focusing on customer service / Terry Eckmann -- Retaining members through program management / Sandy Coffman -- Generating revenue through profit centers / Cheryl Jones -- Understanding financial management / Mike Bates -- Addressing health and safety concerns / Anthony Abbott and Mike Greenwood -- Maintaining your facility / Mike Greenwood and Anthony Abbott -- Choosing the right equipment / Mike Bates -- Understanding legal and insurance issues / John Wolohan -- Evaluating your operation / Dave Hardy