Title A screenful of sugar? : prescription drug websites investigated / Jon C. Schommer, Lewis H. Glinert

Published New York : Peter Lang, [2014]

Copies

Location	Call no.	Vol.	Availability
W'PONDS	615.10688 Sch/Sos		AVAILABLE

Description xiii, 192 pages ; 23 cm Series Health communication ; volume 10 Health communication (New York, N.Y.) ; v. 10. 2153-1277 Contents Prescription drug information for consumers : how did we get here? -- Welcome to a prescription drug site -- Government-sponsored organizations : PubMed health -- why does it top the list? -- Information companies and tv-related sites -- Entering a health service portal -- In the brand's den -- Social media -- A prescription for change -- How to use a prescription drug website Bibliography Includes bibliographical references and index Subject Communication in pharmacy -- United States. Pharmacy -- Information services -- Evaluation. Advertising -- Drugs -- United States. Telecommunication in medicine -- Law and legislation -- United States. Drug Information Services. Internet. Advertising as Topic. Consumer Health Information. Prescription Drugs -- economics. SUBJECT United States. https://id.nlm.nih.gov/mesh/D014481 Author Glinert, Lewis. LC no. 2013041249 ISBN 9781433125096 (hardcover) (alkaline paper) 1433125099 (hardcover) (alkaline paper) 9781433125089 (paperback) (alkaline paper) 1433125080 (paperback) (alkaline paper)

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