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Book Cover
Author Hanks, Anthony J

Title What patients want : 'prescribing' the best solutions for the eyecare of 'patients' / [Anthony Hanks]
Edition First edition
Published Port Macquarie, N.S.W. : AJ & VJ Hanks, 2010


Location Call no. Vol. Availability
 W'PONDS  617.75 Han/Wpw  AVAILABLE
Description 282 pages : color illustrations ; 23 cm
Summary Based upon an international survey of 1,836 eyecare consumers providing the foundation to support the conclusions reached from the author's own experiences. There is learning from other fields - like marketing, psychology and communications - and the advice is supported by practical suggestions, examples and shared resources
Bibliography Includes bibliographical references (page 264) and index
Subject Eye -- Care and hygiene.
Optometry -- Popular works.
Optometry -- Practice.
ISBN 9780980822212 (paperback)