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Book Cover
Author Engle, Carole Ruth, 1952-

Title Aquaculture marketing handbook / Carole R. Engle, Kwamena Quagrainie
Edition First edition
Published Ames, Iowa ; Oxford : Blackwell, 2006


Location Call no. Vol. Availability
 W'BOOL  639.80688 Eng/Amh  AVAILABLE
Description xii, 271 pages : illustrations ; 26 cm
Contents Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies
Summary "Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional."--BOOK JACKET
Notes Formerly CIP. Uk
Bibliography Includes bibliographical references (pages 229-243) and indexes
Subject Aquaculture industry.
Seafood industry.
Aquaculture -- Marketing.
Seafood -- Marketing.
Aquaculture industry -- United States.
Seafood industry -- United States.
Author Quagrainie, Kwamena.
LC no. 2005015283
ISBN 9780813816043 paperback
0813816041 paperback