Ch. 1. Introduction -- Ch. 2. The Generation of New Product Ideas -- Ch. 3. Screening for the Better Ideas -- Ch. 4. From Product Concepts to Conceived Products: The Development Process -- Ch. 5. Refining the Screening Procedures for the Product -- Ch. 6. The Final Screening: Going to Market -- Ch. 7. New Food Product Development in the Food Service Industry -- Ch. 8. Product Development for the Food Ingredient Industry -- Ch. 9. Organizing for New Product Development -- Ch. 10. Back to the Future
Analysis
Food Market research
Bibliography
Includes bibliographical references (pages 249-264) and index