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Author Sheahan, Peter.

Title Fl!p : how counter-intuitive thinking is changing everthing-from branding and strategy to technology and talent / Peter Sheahan
Published North Sydney, N.S.W. : Random House Australia, 2007
North Sydney, N.S.W. : Random House Australia, 2007

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Location Call no. Vol. Availability
 MELB  650.1 She/Fnc  AVAILABLE
Description 326 pages ; 24 cm
Contents Introduction. Getting flipped! -- 1. The four forces if change -- 2. Fast, good, cheap - pick 3 -- 3. Superficial is anything but -- 4. Business is personal -- 5. There is no wisdom in crowds -- 6. To get control, give it up -- 7. Action precedes clarity -- Index
Summary FLIP! reveals what the superstars of modern business have in common: an ability to think counter-intuitively, to recognize that given the complex web of relationships, diverging and emerging economies and exceptional speed of techological development the only rule is that there can be no rules. This captures the essence of what a "flip" is -- a bold step taken entirely against the norms of convention. Those who take these lessons on board will be well-placed to join other "flipstars" such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple
Notes Includes index
Bibliography Includes bibliographical references (pages 320-321.)
Subject Success in business -- Handbooks, manuals, etc.
Creative ability in business -- Handbooks, manuals, etc.
Success in business.
Creative ability in business.
Genre/Form Handbooks and manuals.
Handbooks and manuals.
Author Sheahan, Peter.
ISBN 9781741667202 paperback
1741667208
Other Titles Flip
Flip