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Book Cover
Author Dolan, Gabrielle, author

Title Hooked : how leaders connect, engage and inspire with storytelling / Gabrielle Dolan and Yamini Naidu
Published Richmond, Vic. : Wiley, 2013
Milton, Qld. : Wiley, 2013


Location Call no. Vol. Availability
 MELB  650.13 Dol/Hhl  AVAILABLE
Description xvii, 191 pages ; 21 cm
Summary In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories. Includes real-world examples and case studies of what to do and not to do. Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance
Analysis Australian
Notes Includes index
Subject Business communication.
Business presentations.
Oral interpretation.
Success in business.
Author Naidu, Yamini, author
ISBN 9781118637623