| Description |
xiii, 233 pages : illustrations ; 25 cm |
| Contents |
1. Introduction -- 2. Starting Management Research -- 3. The Role of Theory in Research Methods -- 4. Experimental Research Design -- 5. Quasi-Experiments and Action Research -- 6. Survey Research Design -- 7. Ethnography: Its Origins and Practice -- 8. Issues in Ethnographic Research -- 9. Making Methodological Choices: The Philosophical Basis -- 10. Conclusion: Resolving the Dilemmas in Choosing a Research Strategy |
| Summary |
"Now revised and updated, this introductory text helps management students with the methods they need when undertaking their project work, at first degree, diploma, MBA or Doctorate level." "The authors address the key philosophical foundations of the main methodological approaches to research in management and business. The text is practical and user-friendly, with a step-by-step approach and examples and exercises drawn from business. The book deals with all aspects of the research process, and especially with deciding on an approach or strategy and formulating the research plan."--BOOK JACKET |
| Notes |
Previous ed.: London : Paul Chapman, 1997 |
| Bibliography |
Includes bibliographical references (pages 205-224) and index |
| Notes |
Print version record |
| Subject |
Management -- Research -- Methodology.
|
|
Industrial management -- Research -- Methodology.
|
| Author |
Johnson, Phil, 1955-
|
| LC no. |
2002104871 |
| ISBN |
0761940022 paperback |
|
0761940014 hardcover |
|
