| Description |
xii, 252 pages ; 24 cm |
| Contents |
Machine derived contents note: Table of contents for Business abroad / Lawrence E. Koslow. -- Bibliographic record and links to related information available from the Library of Congress catalog -- Information from electronic data provided by the publisher. May be incomplete or contain other coding. -- Are you ready for global expansion? - Twenty five reasons to go international -- Roadblocks to going international -- Establishing your international plan -- Building a global business without leaving home - International sourcing -- Representing foreign products in your home market -- Providing services to foreign companies in your domestic market -- Exporting from the home country -- Taking your business abroad - Using international agents/distributors -- International franchising -- Technology licensing -- International alliances and joint ventures -- Establishing direct operations abroad -- A look toward the future - Capitalizing on international trends. -- Library of Congress subject headings for this publication: International business enterprises Management, Strategic alliances (Management)Export marketing Management |
| Summary |
Here's a "meat and potatoes" guide to entering and excelling in the international business arena. Combining theory, practice, and insider savvy, this book shows you how to successfully take your company global and expand and improve your current global activities. You'll find a straightforward plan of action for starting and conducting overseas business. This clear, succinct road map helps you effectively conduct key international business transactions. Mistakes in any of these areas could cost you tens of thousands of dollars, so here's specific help with exporting/importing, distribution, joint ventures, licensing, franchising, and technology transfer |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Export marketing -- Management.
|
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International business enterprises -- Management.
|
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Strategic alliances (Business)
|
| Genre/Form |
Handbooks and manuals.
|
| LC no. |
95042265 |
| ISBN |
0884154149 |
|
