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Book Cover
Book
Author Murray, Jean Wilson.

Title The complete guide to writing effective and award winning business proposals : step-by-step instructions / by Jean Murray
Published Ocala, Fla. : Atlantic Pub. Group, c
©c2008

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Location Call no. Vol. Availability
 MELB  658.15224 Mur/Cgt  AVAILABLE
Description 288 pages : illustrations ; 23 cm
Contents Chapter 1. Business Proposals 101 -- Chapter 2. Ethical Considerations: What Not to Write -- Chapter 3. Key Elements in Successful Proposals -- Chapter 4. Focus on Your Audience -- Chapter 5. Selling Your Proposal -- Chapter 6. Selling Points and Value Statements -- Chapter 7. The Business Proposal Writing Process -- Chapter 8. Legal Considerations in Proposals -- Chapter 9. Using Definition and Description in Proposals -- Chapter 10. Using Creativity Techniques to Plan Your Proposal -- Chapter 11. Gathering Data for Your Proposal -- Chapter 12. Costing a Proposal -- Chapter 13. Designing and Formatting Your Business Proposal -- Chapter 14. The Letter or Memo as Proposal -- Chapter 15. Formatting and Preparing Your Proposal for Printing -- Chapter 16. The Executive Summary -- Chapter 17. Mission Statements in Proposals -- Chapter 18. Using Case Studies in Business Proposals -- Chapter 19. Using Visuals in Proposals -- Chapter 20. Presenting Your Proposal
Chapter 21. Sales Proposals to Customers -- Chapter 22. Internal Proposals -- Chapter 23. White Papers as Proposals -- Chapter 24. Government Contracting Proposals -- Chapter 25. Business Startup Proposals -- Chapter 26. A Success Story: Learning From Your Mistakes -- Chapter 27. A Proposal Checklist
Bibliography Includes bibliographical references (pages [283]-284) and index
Subject Proposal writing in business.
Business report writing.
LC no. 2008015499
ISBN 9781601382344 (paperback: alk. paper)
1601382340 (paperback: alk. paper)