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Book Cover
Author Howard, Steve.

Title Corporate image management : a marketing discipline for the 21st century / Steven Howard
Published Singapore : Butterworth-Heinemann Asia, [1998]


Location Call no. Vol. Availability
 MELB  658.4 How/Cim  AVAILABLE
Description xii, 224 pages : illustrations ; 23 cm
Contents 1. Introduction -- 2. Corporate Image Management in a Rapidly Changing World -- 3. Corporate Image Management as a Catalyst for Change -- 4. The Value of a Good Corporate Image -- 5. Making the Corporate Image Management Program Succeed -- 6. Corporate Image Management and its Impact on the Marketing Process -- 7. Corporate Image Management as a Marketing Discipline -- 8. Corporate Image as a Strategic Weapon -- 9. Managing and Marketing the Corporate Image -- 10. The Image Management Development Process -- 11. The Corporate Identity System -- 12. Implementing a New Corporate Image System -- 13. The Importance of the Corporate Image on your Communications and Audiences -- 14. Making the Corporate Image Management Program Succeed (Worth Repeating) -- 15. Can You Manage Change? -- 16. The Value of Outside Resources
Summary Corporate Image Management: A Marketing Discipline for the 21st Century is a comprehensive, practical introduction to one of the most potent marketing and management tools available for the use of senior executives. Progressive corporate leaders will want to use this new discipline to drive their organisations in today's increasingly competitive markets
Notes Includes index
Subject Corporate culture.
Corporate image.
Public relations.
LC no. 99190548
ISBN 9810080859