Title Strategic positioning : creating growth, generating profits, and achieving high performance / Paul Temporal

Published New York : Oxford University Press, 2000

Copies

Location	Call no.	Vol.	Availability
MELB	658.4012 Tem/Spc		AVAILABLE

Description xvii, 241 pages ; 25 cm Contents 1. Strategic Positioning Power -- 2. Strategic Positioning For All -- 3. Positioning Strategies -- 4. Repositioning -- 5. Positioning and Branding -- 6. Positioning with Focus -- 7. Strategic Positioning and Marketing Communications -- 8. Positioning and the Search for Success -- 9. Issues in Strategic Positioning -- 10. Strategic Positioning: Points to Ponder Notes Includes index Subject Corporations -- Growth. Strategic planning. Industrial management. LC no. 99030913 ISBN 9835600589 paperback 9835600570

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