| Description |
xvi, 1022 pages : illustrations ; 26 cm |
| Contents |
Pt. I. The Concepts and Techniques of Strategic Management. 1. Introduction to Strategic Management. 2. External Environmental Opportunities and Threats. 3. The Internal Environment: The Firm's Resources, Organizational Mission, and Goals. 4. Corporate-Level Strategies. 5. Corporate Portfolio Management and Related Issues. 6. Business Unit Strategies. 7. Functional Strategies. 8. Strategy Implementation: Organizational Structure. 9. Strategy Implementation: Leadership, Power, and Organizational Culture. 10. Strategic Control Process and Performance. 11. Strategic Management and the World Marketplace. 12. Strategic Management in Not-for-Profit Organizations -- Pt. II. Cases in Strategic Management. Strategic Management Case Analysis. Sect. A. Strategic Management of Goods Producers. Sect. B. Strategic Management of Producers of Services. Sect. C. Strategic Management and the World Marketplace. Sect. D. Strategic Management of Small Businesses |
|
Sect. E. Strategic Management of Nonprofit Organizations. Sect. F. Social Responsibility and Business Ethics |
| Notes |
Also issued in two separate volumes under titles: Strategic management : concepts and Strategic management : cases |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Strategic planning -- Case studies.
|
|
Strategic planning.
|
| Author |
Kroll, Mark J.
|
|
Parnell, John A. (John Alan), 1964-
|
| LC no. |
95034267 |
| ISBN |
0133628159 |
|
