| Description |
xvi, 261 pages ; 22 cm |
| Contents |
Philosophical notion and framework of the book -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- Conversation with senior Chinese business executives -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence |
| Summary |
"In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular, in the area of creating marketing competences and strategic flexibility in the Chinese context, are neither well understood nor effectively discussed by the international investment community. In addition, the complexities involved in understanding the Chinese philosophy and Chinese management style have led to the anxieties and hesitation of foreign operators. This book examines what is currently happening in terms of Chinese business and addresses Chinese business culture and its turbulent business environment. In particular, this book discusses how firms build and leverage distinctive competences, capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance in turbulent environments |
|
Therefore, academics, researchers, and business executives interested in marketing and strategic management will find this book thought-provoking."--BOOK JACKET |
| Bibliography |
Includes bibliographical references (pages 225-246) and index |
| Subject |
Industrial management -- China.
|
|
Corporate culture -- China.
|
| SUBJECT |
China -- Commerce.
http://id.loc.gov/authorities/subjects/sh2008114658
|
| Author |
Li-Hua, Richard, 1958-
|
| LC no. |
2006049105 |
| ISBN |
9780230013506 hardback |
|
0230013503 hardback |
|
