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Book Cover
Book
Author Schrage, Michael.

Title Serious play : how the world's best companies simulate to innovate / Michael Schrage
Published Boston, Mass. : Harvard Business School Press, [2000]
©2000

Copies

Location Call no. Vol. Availability
 MELB  658.40352 Sch/Sph  AVAILABLE
Description xxiv, 244 pages ; 24 cm
Contents Machine derived contents note: C O N T E N T S -- Foreword ix -- Preface xiii -- Acknowledgments xxi -- Overview 1 -- PartI: GETTING REAL -- 1 The New Economics Of Innovation 11 -- 2 A Spreadsheet Way Of Knowledge 37 -- PartII: MODEL BEHAVIOR -- 3 Our Models, Ourselves 61 -- 4 Productive Waste 95 -- 5 Preparing For Surprise 115 -- 6 Perils Of Pathological Prototyping 131 -- Part III: S(T)IMULATING INNOVATION -- 7 S(T)Imulating Interventions 155 -- 8 Measuring Prototyping Paybacks 177 -- 9 Going Meta: Evolution As A -- Business Practice 193 -- User's Guide 201 -- Bibliography 215 -- Index 235 -- About the Author 245 -- C O N T E N T S -- Foreword ix -- Preface xiii -- Acknowledgments xxi -- Overview 1 -- PartI: GETTING REAL -- 1 The New Economics Of Innovation 11 -- 2 A Spreadsheet Way Of Knowledge 37 -- PartII: MODEL BEHAVIOR -- 3 Our Models, Ourselves 61 -- 4 Productive Waste 95 -- 5 Preparing For Surprise 115 -- 6 Perils Of Pathological Prototyping 131 -- Part III: S(T)IMULATING INNOVATION -- 7 S(T)Imulating Interventions 155 -- 8 Measuring Prototyping Paybacks 177 -- 9 Going Meta: Evolution As A -- Business Practice 193 -- User's Guide 201 -- Bibliography 215 -- Index 235 -- About the Author 245
Summary "How the world's leading companies model, prototype, and simulate to innovate"--Jacket
Notes Includes index
Bibliography Includes bibliographical references (pages [215]-234) and index
Subject Technological innovations -- Management -- Simulation methods.
Creativity.
Leadership.
Organizational Innovation.
Technology -- trends.
LC no. 99023757
ISBN 0875848141