| Description |
xiv, 159 pages ; 24 cm |
| Contents |
Contents: Ch. 1. Face off : skating to where the puck will be -- Ch. 2. Anticipating change : the case for savvy planning -- Ch. 3. Looking at the future -- Ch. 4. Knowing where and how to move -- Ch. 5. Big plays -- Ch. 6. Finding the future -- Ch. 7. Positioning for change -- Ch. 8. Segmentation : finding your killer application -- Ch. 9. Finding the next big thing |
| Summary |
Summary: "In Getting It Right the First Time, John Katsaros and Peter Christy argue that the most successful businesses will be those that accurately predict market conditions - especially the market changes that will occur within the crucial 18-to-36-month innovation window." "Showcasing dozens of colorful examples of lucrative successes and missed opportunities (from high-tech to financial services to medical devices), the authors present a detailed plan for how you and your company can learn to: identify your top customers in advance of entering the market, successfully position your company and its products to those customers, and catch emerging trends before your competitors do."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
New products -- Management.
|
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Business forecasting.
|
|
Business planning.
|
| Author |
Christy, Peter.
|
|
ABC-Clio Information Services.
|
| LC no. |
2004022505 |
| ISBN |
0275984796 |
|
