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Book Cover
Book
Author Plung, Daniel L.

Title Professional communication : the corporate insider's approach / Daniel L. Plung, Tracy T. Montgomery
Published Mason, OH : Thomson/South-Western, [2004]
©2004

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 MELB  658.45 Plu/Pct  AVAILABLE
Description xxiii, 504 pages : illustrations ; 25 cm
Contents Machine derived contents note: Introduction: Placing Professional Communication in Perspective PART I: THE DISCIPLINE AND ART OF PROFESSIONAL COMMUNICATION 1. Purpose: Deciphering the Creative Possibilities 2. Audience: Bringing Business Communities Into Focus 3. Facts: Attending to the Sociology of Business Information 4. Arrangement: Ordering and Visualizing Business Information 5. Reasoning: Framing the Sound Business Argument 6. Language And Readability: Thinking Out Into Language 7. The Rhetoric Of Grammar And Style: Orchestrating the Sounds Words Make on Paper PART II. THE METHODS OF PROFESSIONAL COMMUNICATION 8. One-on-One and Group Meetings: Making the Human Moment Purposeful 9. Formal Presentations: Being Understood, Accepted, and Remembered 10. E-mail : Securing the Great Link in Daily Business 11. Memos: Relaying the Voice of Management 12. Business Letters: Reasserting Our Innate Linguistic and Decision-Making Abilities 13. The Long Report: Negotiating a Complexity of Purpose, Audience, and Design 14. Procedures: Doing the Work of Business 15. Resumes: Realizing the Rhetoric of Personal Advocacy Appendix
Bibliography Includes bibliographical references and index
Subject Business communication.
Interpersonal communication.
Author Montgomery, Tracy T.
LC no. 2002113838
ISBN 0324270380