| Description |
xviii, 351 pages : illustrations (some color) ; 29 cm |
| Contents |
Introduction -- Simple statistics to get you started -- Differing roles of tables and graphs -- Fundamental variations of tables -- Visual perception and graphical communication -- Fundamental variations of graphs -- Practice in selecting tables and graphs -- General design for communication -- Table design -- Practice in table design -- General graph design -- Component-Level graph design -- Displaying many variables at once -- Silly graphs that are best forsaken -- Practice in graph design -- Telling compelling stories with numbers -- The interplay of standards and innovation |
| Summary |
Information, no matter how important, cannot speak for itself. To tell its story, it relies on us to give it a clear voice. No information is more critical than quantitative data ... numbers that reveal what's happening, how our organizations are performing, and opportunities to do better. Numbers are usually presented in tables and graphs, but few are properly designed, resulting not only in poor communication, but at times in miscommunication. This is a travesty, because the skills needed to present quantitative information effectively are simple to learn. Good communication doesn't just happen; it is the result of good design |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Commercial statistics -- Graphic methods.
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Business communication -- Graphic methods.
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Business presentations -- Graphic methods.
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Business presentations -- Charts, diagrams, etc.
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Graphic methods.
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| Genre/Form |
Charts, diagrams, etc.
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Graphs.
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| ISBN |
9780970601971 (hardcover) |
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0970601972 (hardcover) |
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