| Description |
xxiv, 224 pages ; 25 cm |
| Series |
The Wiley event management series |
|
Wiley event management series.
|
| Contents |
Ch. 1. Introduction to Event Marketing -- Ch. 2. Event Promotion, Advertising, and Public Relations -- Ch. 3. Electronic Event Marketing Strategies -- Ch. 4. Funding the Event Marketing Program -- Ch. 5. Marketing Association Meetings, Conferences, Events, and Expositions -- Ch. 6. Marketing Corporate Meetings, Products, Services, and Events -- Ch. 7. Marketing Festivals, Fairs, and Other Special Events -- Ch. 8. Trends in Event Marketing -- App. A. Selling Summerville's Celebration to the Press |
| Notes |
"Wiley events" -- cover |
| Bibliography |
Includes bibliographical references (pages 209-215) and index |
| Notes |
Also available online via the World Wide Web, by subscription to EBL (Ebook Library) |
| Subject |
Special events -- Marketing.
|
| Author |
Ebooks Corporation.
|
| LC no. |
2001046819 |
| ISBN |
9780471401797 |
|
047140179X |
|
