| Description |
xxvii, 403 pages : illustrations ; 26 cm |
| Contents |
Introduction -- High-technology strategic context -- Aggregate strategy -- Marketing management -- Product platform and knowledge integration -- Product development process -- Excellence in design and product reliability -- Flawless execution and global resource management -- Project management in product development -- Best practices for managers of product development -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index |
| Summary |
"This comprehensive reference presents a unique holistic approach to innovation, product development and commercialization. It illustrates how to integrate business, market, technology and resource strategies for optimal product development decisions and global commercialization success. The author provides guidance on matching technology innovation to market opportunities, and details best practices for commercialization of innovation and new products and continuous improvement of existing products."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Product management.
|
|
New products -- Marketing.
|
| LC no. |
2007006360 |
| ISBN |
9781932159707 (hardcover : alk. paper) |
|
