| Description |
160 pages : illustrations ( some color) ; 29 cm |
| Contents |
Introduction -- A new sales pitch : manufacturer change of focus -- Adobe Acrobat -- Balducci's -- Cafe de Lya -- Ciao Bella -- Dole Fruit Bowls -- Secrest of success -- Fruit To Go -- La Milita -- Live a Little -- Origin -- Pearls Olives -- Extreme makeovers : leave behind ineffective design -- Beefeater Crown Jewel -- Canyon Road -- Fairytale Brownies -- Frutier Fruit Drink -- Secrets of success -- Nando's Salad Dressings -- Sir Laurence Olivier, the Bible CD box set -- Tend Blends -- W. M. Barr -- Trading up : revamping outdated design -- Avon -- Barbie -- DeLorme -- Lionel Trains -- Secrets of success -- Old Spice -- LensCrafters -- Schnroeder Milk -- Tsar -- Changing faces : redesigning to remain competitive -- Aveeno -- Clearly Canadian -- Epson -- Secrets of success -- Lipovitan -- Sackets Harbor War of 1812 Ale -- Somerfield -- Xerox -- Directory |
| Summary |
"Whether a company has been in business for one year or for one hundred years, redesigns are an inevitable and expensive part of doing business that can have vast ramifications. So while redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner - who has to make the all-important decision to redesign - as well as for the messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to pick up inexpensive-looking boxes, someone looking for an upscale line of cosmetics might reach for black and gold embossed packages." |
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"Designers must use many tactics to grab consumers' attention, so understanding what designs will speak to different markets is vital for success in today's competitive market. This book walks readers through the many approaches to packaging design, so business people and designers alike can choose the right strategy for their products and their target market." "This book features dozens of redesigns for product packaging, from food to cosmetics to toys; tracks the makeover transformation using before, during, and after photos; and includes color palettes, sketches, type treatments, and more to illustrate how talented designers went from concept to execution."--BOOK JACKET |
| Subject |
Branding (Marketing) -- Management.
|
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Packaging -- Design.
|
| LC no. |
2004022280 |
| ISBN |
159253399X (paperback) |
|
9781592533992 (paperback) |
|
