Ch. 1. Introduction -- Ch. 2. Demand and Supply Chains - The New Supply Chain Management -- Ch. 3. Value Thresholds and Traps -- Ch. 4. Reshaping Your Value Offering - How to Do It -- Ch. 5. Excellence through Demand-Supply Chain Management -- Ch. 6. Operational Effectiveness - Know Your Own Demand Chain -- Ch. 7. Microcosms - Collaborate to Implement Effectively -- Ch. 8. Managing Information Technology - How to Stretch Your Business to Its Full Potential -- Ch. 9. Information Technology Value Capture - Linking IT Seamlessly to Business Opportunity -- Ch. 10. Wireless Communication Revolutionizes the Demand-Supply Chain
