| Description |
xi, 183 pages : illustrations ; 25 cm |
| Contents |
1. Problems. 1.1. Corporate Problems. 1.2. Procurement Problems -- 2. The Vision. 2.1. The Theory. 2.2. Consequences of the Vision -- 3. Possible Solutions. 3.1. Why Procurement Marketing? 3.2. Decision Orientation. 3.3. If-then Decisions -- 4. The Procurement Marketing Solution. 4.1. Situation Analysis. 4.2. Need Analysis. 4.3. Evaluating and Selecting Supply Markets. 4.4. Supplier Evaluation. 4.5. Supplier Negotiations. 4.6. Procurement Process Handling. 4.7. Information / Control |
| Bibliography |
Includes bibliographical references (pages [177]-178) and index |
| Subject |
Industrial procurement.
|
| LC no. |
98029120 |
| ISBN |
3540644598 (alk. paper) |
|
