| Description |
pages cm |
|
xiv, 338 pages : illustrations ; 23 cm |
| Contents |
Pt. 1. Introduction and Overview -- Ch. 1. Business Strategy: The Concept and Trends in Its Management -- Ch. 2. Strategic Market Management: An Overview -- Pt. 2. Strategic Analysis -- Ch. 3. External and Customer Analysis -- Ch. 4. Competitor Analysis -- Ch. 5. Market Analysis -- Ch. 6. Environmental Analysis and Strategic Uncertainty -- Ch. 7. Internal Analysis -- Pt. 3. Alternative Business Strategies -- Ch. 8. Obtaining a Sustainable Competitive Advantage -- Ch. 9. Differentiation Strategies -- Ch. 10. Cost, Focus, and the Preemptive Move -- Ch. 11. Strategic Positioning -- Ch. 12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea -- Ch. 13. Diversification -- Ch. 14. Strategies in Declining and Hostile Markets -- Ch. 15. Global Strategies -- Pt. 4. Implementation -- Ch. 16. Implementation |
| Notes |
Previous ed.: 1995 |
| Bibliography |
Includes index |
| Subject |
Strategic planning.
|
|
Marketing -- Management.
|
| Author |
Hirschhorn, Doug.
|
| LC no. |
20010261 |
| ISBN |
047199992X cased |
|
0471402419 paperback |
|
047138478X : |
|
0471418706 : |
|
0471491047 paperback |
|
0471415723 paperback |
|
