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Mark   Medium Year
658.8 Gui/Mms 1994 : Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul     
      Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul W'PONDS  Book 1994
658.8 Haa/Bmm 1992 : Business marketing management : an organizational approach : text and cases / Robert W. Haas     
      Business marketing management : an organizational approach : text and cases / Robert W. Haas MELB  Book 1992
658.8 Hac/Mac    
      Marketing : a critical introduction / Chris Hackley MELB, W'BOOL, WATERFT   Book 2009
      Marketing : a critical introduction / Chris Hackley MELB, W'BOOL, WATERFT   Book 2009
      Marketing : a critical introduction / Chris Hackley MELB, W'BOOL, WATERFT   Book 2009
658.8 Ham/Coe : CEO of Earth : a ground-breaking guide to building the ultimate brand / Simon Hammond     
      CEO of Earth : a ground-breaking guide to building the ultimate brand / Simon Hammond MELB  Book 2009
658.8 Har/Eim : Effective industrial marketing : business-to-business marketing of goods and services / edited by Norman Hart     
      Effective industrial marketing : business-to-business marketing of goods and services / edited by Norman Hart WATERFT  Book 1994
658.8 Har/Hbr : Harvard business review on marketing     
      Harvard business review on marketing MELB  Book 2001
658.8 Har/Mfp : Marketing for profit : a study in the formulation of commercial policy within the business organization     
      Marketing for profit : a study in the formulation of commercial policy within the business organization MELB  Book 1962
658.8 Har/Msh 1990 : Marketing successes, historical to present day : what we can learn / Robert F. Hartley     
      Marketing successes, historical to present day : what we can learn / Robert F. Hartley MELB  Book 1990
658.8 Has/Iym : Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein     
      Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein MELB  Book 2008
658.8 Has/Smw : Social marketing : why should the devil have all the best tunes? / Gerard Hastings     
      Social marketing : why should the devil have all the best tunes? / Gerard Hastings MELB  Book 2007
658.8 Haw/Cbb 1998 : Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney     
      Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney MELB  Book 1998
658.8 Haw/Cbb 2004    
      Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney MELB, WATERFT   Book 2004
      Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney MELB, WATERFT   Book 2004
      Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney MELB, WATERFT   Book 2004
658.8 Hea/Sis : Success in store : how to start or buy a retail business, enjoy running it, and make money / by Geoffrey Heard and Gordon Woolf     
      Success in store : how to start or buy a retail business, enjoy running it, and make money / by Geoffrey Heard and Gordon Woolf MELB  Book 2003
658.8 Hea/Sma : Strategic marketing analysis / Genevieve Healy     
      Strategic marketing analysis / Genevieve Healy MELB  Book 2004
658.8 Hea/Sma 2007 : Strategic marketing analysis / Genevieve Healy     
      Strategic marketing analysis / Genevieve Healy MELB  Book 2007
658.8 Hel/Iha : Increasing hits and selling more on your Web site / Greg Helmstetter     
      Increasing hits and selling more on your Web site / Greg Helmstetter W'BOOL  Book 1997
658.8 Hen/Cfi : Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon     
      Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon W'BOOL  Book 1989
658.8 Her/Mnp : Marketing nonprofit programs and services : proven and practical strategies to get more customers, members, and donors / Douglas B. Herron     
      Marketing nonprofit programs and services : proven and practical strategies to get more customers, members, and donors / Douglas B. Herron MELB  Book 1997
658.8 Hil/Npi : New product introduction for small business owners / by Peter Hilton     
      New product introduction for small business owners / by Peter Hilton WATERFT ADPML  Book 1955
658.8 Hin/Ema : Effective marketing / Peter Hingston ; [Australian consultant Kym Bonnefin]     
      Effective marketing / Peter Hingston ; [Australian consultant Kym Bonnefin] MELB  Book 2001
658.8 Hof/Mpa 2005    
      Marketing principles and best practices / K. Douglas Hoffman ... [and others] MELB, W'BOOL, WATERFT   Book 2005
      Marketing principles and best practices / K. Douglas Hoffman ... [and others] MELB, W'BOOL, WATERFT   Book 2005
      Marketing principles and best practices / K. Douglas Hoffman ... [and others] MELB, W'BOOL, WATERFT   Book 2005
      Marketing principles and best practices / K. Douglas Hoffman ... [and others] MELB, W'BOOL, WATERFT   Book 2005
658.8 Hof/Smc 2006 : Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson     
      Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson MELB, WATERFT   Book 2006
658.8 Hol/Mma : Marketing management : a relationship approach / Svend Hollensen     
      Marketing management : a relationship approach / Svend Hollensen MELB  Book 2003
658.8 Hol/Mma 2010 : Marketing management : a relationship approach / Svend Hollensen     
      Marketing management : a relationship approach / Svend Hollensen MELB  Book 2010
658.8 Hom/Mma    
      Marketing management : a contemporary perspective / Christian Homburg, Sabine Kuester, Harley Krohmer MELB, W'BOOL, WATERFT   Book 2009
      Marketing management : a contemporary perspective / Christian Homburg, Sabine Kuester, Harley Krohmer MELB, W'BOOL, WATERFT   Book 2009
      Marketing management : a contemporary perspective / Christian Homburg, Sabine Kuester, Harley Krohmer MELB, W'BOOL, WATERFT   Book 2009
658.8 Hul/Sma    
      Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk MELB, W'PONDS   Book 2009
      Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk MELB, W'PONDS   Book 2009
658.8 Hul/Tim : Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy     
      Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy MELB  Book 2003
658.8 Iac/Koi : Kellogg on integrated marketing / the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University ; Dawn Iacobucci and Bobby Calder, editors     
      Kellogg on integrated marketing / the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University ; Dawn Iacobucci and B MELB  Book 2003
658.8 Iac/Mma 2018    
      Marketing management / Dawn Iacobucci, Vanderbilt University MELB  Book 2018
      Marketing management / Dawn Iacobucci, Vanderbilt University MELB  Book 2018
      Marketing management / Dawn Iacobucci, Vanderbilt University MELB  Book 2018
      Marketing management / Dawn Iacobucci, Vanderbilt University MELB  Book 2018
2 additional entries    
658.8 Iac/Mma 2022 : Marketing management / Dawn Iacobucci     
      Marketing management / Dawn Iacobucci MELB  Book 2022
658.8 Iac/Mmf    
      MM4 / Dawn Iacobucci MELB, WATERFT   Book 2013
      MM4 / Dawn Iacobucci MELB, WATERFT   Book 2013
      MM4 / Dawn Iacobucci MELB, WATERFT   Book 2013
      MM4 / Dawn Iacobucci MELB, WATERFT   Book 2013
5 additional entries    
658.8 Int/Pot : Proceedings of the International Services Marketing Conference 2002 : Emerging issues in services marketing: emotions, e-marketing and encounters : Brisbane, Queensland, Australia 3-5 July 2002 / editors, Janet R. McColl-Kennedy, Sharyn Rundle-Thiele     
      Proceedings of the International Services Marketing Conference 2002 : Emerging issues in services marketing: emotions, e-marketing and encounters : Brisbane, Queensland, Australia 3-5 July 2002 / edito MELB  Book 2002
658.8 IRE-P : Product differentiation and non-price competition / Norman J. Ireland     
      Product differentiation and non-price competition / Norman J. Ireland MELB  Book 1987
658.8 J86      
      Journal of marketing MELB, ONLINE, W'PONDS   E-journal  
658.8 Jai/Mpa 2012    
      Marketing : planning and strategy / Subash C Jain, George T Haley, Ranjit Voola, Mark Wickham MELB, W'BOOL   Book 2012
      Marketing : planning and strategy / Subash C Jain, George T Haley, Ranjit Voola, Mark Wickham MELB, W'BOOL   Book 2012
      Marketing : planning and strategy / Subash C Jain, George T Haley, Ranjit Voola, Mark Wickham MELB, W'BOOL   Book 2012
      Marketing : planning and strategy / Subash C Jain, George T Haley, Ranjit Voola, Mark Wickham MELB, W'BOOL   Book 2012
      Marketing : planning and strategy / Subash C Jain, George T Haley, Ranjit Voola, Mark Wickham MELB, W'BOOL   Book 2012
658.8 Joh/Ama : Ambush marketing : a practical guide to protecting the brand of a sporting event / Phillip Johnson     
      Ambush marketing : a practical guide to protecting the brand of a sporting event / Phillip Johnson MELB  Book 2008
658.8 Jon/Coc [195-?] : The challenge of changing markets / by John G. Jones     
      The challenge of changing markets / by John G. Jones WATERFT ADPML  Book 1959?
658.8 Jon/Rst : Retailing : secrets, tips and techniques / Romilly Jones     
      Retailing : secrets, tips and techniques / Romilly Jones W'PONDS  Book 2005
658.8 Jou.1      
      Journal of marketing MELB, ONLINE, W'PONDS   E-journal  
658.8 Kal/Eca : Electronic commerce : a manager's guide / Ravi Kalakota, Andrew B. Whinston     
      Electronic commerce : a manager's guide / Ravi Kalakota, Andrew B. Whinston MELB  Book 1997
658.8 Kas/Smm 2006    
      Services marketing management : a strategic perspective MELB, WATERFT   Book 2006
      Services marketing management : a strategic perspective MELB, WATERFT   Book 2006
658.8 Ker/Mtc : Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius     
      Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius MELB  Book 2004
658.8 Ker/Mtc 2007 : Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius     
      Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius MELB  Book 2007
658.8 Ker/Mtc 2009 : Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius     
      Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius WATERFT  Book 2009
658.8 Ker/Smp 2001 : Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson     
      Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson MELB  Book 2001
658.8 Ker/Smp 2003 : Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson     
      Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson W'PONDS  Book 2003
658.8 Kid/Mia : Marketing insights : a student guide to marketing / Jeffrey Kidd, John Hall, Shameem Ali     
      Marketing insights : a student guide to marketing / Jeffrey Kidd, John Hall, Shameem Ali W'BOOL  Book 2003
658.8 Kid/Mia 2004    
      Marketing insights : a student guide to marketing / John Hall, Jeffrey Kidd, Shameem Ali WATERFT, WATERFT ADPML   Book 2004
      Marketing insights : a student guide to marketing / John Hall, Jeffrey Kidd, Shameem Ali WATERFT, WATERFT ADPML   Book 2004
658.8 Kim/Cwc : Connecting with consumers : marketing for new marketplace realities / by Allan J. Kimmel     
      Connecting with consumers : marketing for new marketplace realities / by Allan J. Kimmel MELB  Book 2010
658.8 Kin/Mit : Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall     
      Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall MELB  Book 1997
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