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Mark   Medium Year
658.8 Tad/Cme    
      Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie MELB, WATERFT   Book 2008
      Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie MELB, WATERFT   Book 2008
658.8 Tay/Gtm : Getting the message across : communication, marketing and PR in business / Margaret Taylor     
      Getting the message across : communication, marketing and PR in business / Margaret Taylor W'BOOL  Book 1991
658.8 Ted/Raf : The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones     
      The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones W'PONDS  Book 1993
658.8 Ter/Mls : Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks     
      Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks WATERFT  Book 2000
658.8 Tho/Ics    
      Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore WATERFT  Book 1996
      Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore WATERFT  Book 1996
658.8 Tho/Meb : The marking enterprise : business success and societal embedding / Jean-Claude Thoenig and Charles Waldman     
      The marking enterprise : business success and societal embedding / Jean-Claude Thoenig and Charles Waldman W'PONDS  Book 2007
658.8 Tom/Cia    
      Consumption, identity, and style : marketing, meanings, and the packaging of pleasure / edited by Alan Tomlinson W'BOOL, WATERFT   Book 1990
      Consumption, identity, and style : marketing, meanings, and the packaging of pleasure / edited by Alan Tomlinson W'BOOL, WATERFT   Book 1990
658.8 Tre/Dom    
      The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema MELB, WATERFT   Book 1995
      The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema MELB, WATERFT   Book 1995
658.8 Tro/Bbb : Big brands, big trouble : lessons learned the hard way / Jack Trout     
      Big brands, big trouble : lessons learned the hard way / Jack Trout MELB  Book 2001
658.8 Ume/Ste    
      Understanding marketing : expert solutions to everyday challenges MELB, W'BOOL, W'PONDS   Book 2010
      Understanding marketing : expert solutions to everyday challenges MELB, W'BOOL, W'PONDS   Book 2010
      Understanding marketing : expert solutions to everyday challenges MELB, W'BOOL, W'PONDS   Book 2010
658.8 Uni/Wpm : Functional and dysfunctional interpersonal conflict in marketing/Sales cross-functional relationships / Graham R. Massey, Philip L. Dawes     
      Functional and dysfunctional interpersonal conflict in marketing/Sales cross-functional relationships / Graham R. Massey, Philip L. Dawes W'PONDS  Book 2005
658.8 Wal 1993 : International marketing / L.S. Walsh     
      International marketing / L.S. Walsh MELB  Book 1993
658.8 Wal/For : The forger / Robin Wallace-Crabbe     
      The forger / Robin Wallace-Crabbe W'PONDS  Book 2003
658.8 Wal/Svm : Shareholder value management : issues for retail marketing management / David Walters     
      Shareholder value management : issues for retail marketing management / David Walters MELB  Book 1999
658.8 Was/Gma : Green marketing & management : a global perspective / John F. Wasik     
      Green marketing & management : a global perspective / John F. Wasik MELB  Book 1996
658.8 Wei/Hom : Handbook of marketing / edited by Barton Weitz and Robin Wensley     
      Handbook of marketing / edited by Barton Weitz and Robin Wensley MELB  Book 2002
658.8 Wei/Hos    
      Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich MELB, WATERFT   Book 1999
      Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich MELB, WATERFT   Book 1999
658.8 Whi/Cig : The complete idiot's guide to marketing basics / by Sarah White     
      The complete idiot's guide to marketing basics / by Sarah White W'BOOL  Book 1997
658.8 Wil/Fap 1999    
      The fundamentals of advertising / John Wilmshurst and Adrian Mackay MELB  Book 1999
      The fundamentals of advertising / John Wilmshurst and Adrian Mackay MELB  Book 1999
      The fundamentals of advertising / John Wilmshurst and Adrian Mackay MELB  Book 1999
      The fundamentals of advertising / John Wilmshurst and Adrian Mackay MELB  Book 1999
      The fundamentals of advertising / John Wilmshurst and Adrian Mackay MELB  Book 1999
658.8 Wil/Fap 2002    
      The fundamentals and practice of marketing / John Wilmshurst, Adrian Mackay W'BOOL, W'PONDS   Book 2002
      The fundamentals and practice of marketing / John Wilmshurst, Adrian Mackay W'BOOL, W'PONDS   Book 2002
658.8 Wil/Sma : Sponsorship marketing : sponsorship made easy / Edward Geldard & Laurel Sinclair     
      Sponsorship marketing : sponsorship made easy / Edward Geldard & Laurel Sinclair MELB  Book 1993
658.8 Win/Mma 2004 : Marketing management / Russell S. Winer     
      Marketing management / Russell S. Winer MELB  Book 2004
658.8 Wir/Eos 2012 : Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock     
      Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock MELB  Book 2012
658.8 Wir/Eos 2018 : Essentials of services marketing / Jochen Wirtz, Christopher Lovelock     
      Essentials of services marketing / Jochen Wirtz, Christopher Lovelock MELB  Book 2018
658.8 Wol/Mfe : Marketing for entrepreneurs / Jurgen Wolff     
      Marketing for entrepreneurs / Jurgen Wolff MELB  Book 2009
658.8 Won/Bam    
      Building a marketing plan : a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar MELB, WATERFT   Book 2011
      Building a marketing plan : a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar MELB, WATERFT   Book 2011
658.8 Woo/Mpp    
      Marketing planning : principles into practice / Marian Burk Wood MELB, WATERFT   Book 2004
      Marketing planning : principles into practice / Marian Burk Wood MELB, WATERFT   Book 2004
658.8 Wym/Nmm : Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes     
      Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes WATERFT  Book 2006
658.8 You/Mhr : The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young     
      The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young W'PONDS  Book 2011
658.8 You/Mta : Marketing technology as a service : proven techniques that create value / edited by Laurie Young and Bev Burgess     
      Marketing technology as a service : proven techniques that create value / edited by Laurie Young and Bev Burgess W'BOOL  Book 2010
658.8 You/Mtp : Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young     
      Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young MELB  Book 2005
658.8 Zei/Cff : A conceptual framework for understanding e-service quality : implications for future research and managerial practice / Valarie A. Zeithaml, A. Parasuraman, and Arvind Malhotra     
      A conceptual framework for understanding e-service quality : implications for future research and managerial practice / Valarie A. Zeithaml, A. Parasuraman, and Arvind Malhotra WATERFT  Book 2000
658.8 Zei/Smi 2006 : Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler     
      Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler MELB  Book 2006
658.8 Zei/Smi 2009    
      Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler MELB, WATERFT   Book 2009
      Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler MELB, WATERFT   Book 2009
      Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler MELB, WATERFT   Book 2009
658.8 Zei/Smi 2018    
      Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling MELB  Book 2018
      Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling MELB  Book 2018
658.8 Zei/Smi 2024 : Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende     
      Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende MELB  Book 2024
658.8 Zwi/Imp : Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla     
      Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla W'PONDS  Book 2011
658.8001 Ara/Rmt : Reconnecting marketing to markets / edited by Luis Araujo, John Finch, Hans Kjellberg     
      Reconnecting marketing to markets / edited by Luis Araujo, John Finch, Hans Kjellberg W'PONDS  Book 2010
658.8001 Bai/Aim : Aesthetics in marketing / Rajat K. Baisya, G. Ganesh Das     
      Aesthetics in marketing / Rajat K. Baisya, G. Ganesh Das W'BOOL  Book 2008
658.8001 Bak/Mta 2010 : Marketing theory : a student text / edited by Michael J. Baker & Michael Saren     
      Marketing theory : a student text / edited by Michael J. Baker & Michael Saren W'BOOL  Book 2010
658.8001 Dem/Aoc : The application of commercial marketing techniques in the social marketing situation     
      The application of commercial marketing techniques in the social marketing situation WATERFT  Book 2000
658.8001 Gro/Iso : In search of a new logic for marketing : the foundation of contemporary marketing theory / Christian Gronroos     
      In search of a new logic for marketing : the foundation of contemporary marketing theory / Christian Gronroos MELB  Book 2007
658.8001 Hun/Cim : Controversy in marketing theory : for reason, realism, truth, and objectivity / Shelby D. Hunt     
      Controversy in marketing theory : for reason, realism, truth, and objectivity / Shelby D. Hunt MELB  Book 2003
658.8001 Hun/Mtf : Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt     
      Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt MELB  Book 2010
658.8001 Sar/Cmd    
      Critical marketing : defining the field / Michael Saren ... [and others] MELB, W'PONDS   Book 2007
      Critical marketing : defining the field / Michael Saren ... [and others] MELB, W'PONDS   Book 2007
658.8001 Thu/Esd : Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston     
      Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston MELB  Book 2019
658.800112 Kit/Fom : The future of marketing : critical 21st-century perspectives / edited by Philip J. Kitchen     
      The future of marketing : critical 21st-century perspectives / edited by Philip J. Kitchen MELB  Book 2003
658.80014 Bus/Mcp : Marketing communication policies / Rainer Busch, Margarete Seidenspinner, Fritz Unger     
      Marketing communication policies / Rainer Busch, Margarete Seidenspinner, Fritz Unger MELB  Book 2007
658.80014 Kit/Imc : Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker     
      Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker MELB  Book 2004
658.80014 Sel/Mcf    
      Marketing communications for local nonprofit organizations : targets and tools / Donald R. Self, Walter W. Wymer, Jr., Teri Kline Henley, editors MELB, W'BOOL   Book 2001
      Marketing communications for local nonprofit organizations : targets and tools / Donald R. Self, Walter W. Wymer, Jr., Teri Kline Henley, editors MELB, W'BOOL   Book 2001
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