Marketing planning : principles into practice / Marian Burk Wood
MELB, WATERFT
2004
Marketing planning : principles into practice / Marian Burk Wood
MELB, WATERFT
2004
658.8 Wym/Nmm : Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes
Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes
WATERFT
2006
658.8 You/Mhr : The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young
The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young
W'PONDS
2011
658.8 You/Mta : Marketing technology as a service : proven techniques that create value / edited by Laurie Young and Bev Burgess
Marketing technology as a service : proven techniques that create value / edited by Laurie Young and Bev Burgess
W'BOOL
2010
658.8 You/Mtp : Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young
Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young
MELB
2005
658.8 Zei/Cff : A conceptual framework for understanding e-service quality : implications for future research and managerial practice / Valarie A. Zeithaml, A. Parasuraman, and Arvind Malhotra
A conceptual framework for understanding e-service quality : implications for future research and managerial practice / Valarie A. Zeithaml, A. Parasuraman, and Arvind Malhotra
WATERFT
2000
658.8 Zei/Smi 2006 : Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
MELB
Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling
MELB
2018
Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling
MELB
2018
658.8 Zei/Smi 2024 : Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende
MELB
2024
658.8 Zwi/Imp : Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla
Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla
W'PONDS
2011
658.8001 Ara/Rmt : Reconnecting marketing to markets / edited by Luis Araujo, John Finch, Hans Kjellberg
Reconnecting marketing to markets / edited by Luis Araujo, John Finch, Hans Kjellberg
W'PONDS
2010
658.8001 Bai/Aim : Aesthetics in marketing / Rajat K. Baisya, G. Ganesh Das
Aesthetics in marketing / Rajat K. Baisya, G. Ganesh Das
W'BOOL
2008
658.8001 Bak/Mta 2010 : Marketing theory : a student text / edited by Michael J. Baker & Michael Saren
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren
W'BOOL
2010
658.8001 Dem/Aoc : The application of commercial marketing techniques in the social marketing situation
The application of commercial marketing techniques in the social marketing situation
WATERFT
2000
658.8001 Gro/Iso : In search of a new logic for marketing : the foundation of contemporary marketing theory / Christian Gronroos
In search of a new logic for marketing : the foundation of contemporary marketing theory / Christian Gronroos
MELB
2007
658.8001 Hun/Cim : Controversy in marketing theory : for reason, realism, truth, and objectivity / Shelby D. Hunt
Controversy in marketing theory : for reason, realism, truth, and objectivity / Shelby D. Hunt
MELB
2003
658.8001 Hun/Mtf : Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt
MELB
Critical marketing : defining the field / Michael Saren ... [and others]
MELB, W'PONDS
2007
Critical marketing : defining the field / Michael Saren ... [and others]
MELB, W'PONDS
2007
658.8001 Thu/Esd : Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston
Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston
MELB
2019
658.800112 Kit/Fom : The future of marketing : critical 21st-century perspectives / edited by Philip J. Kitchen
The future of marketing : critical 21st-century perspectives / edited by Philip J. Kitchen
MELB
2003
658.80014 Bus/Mcp : Marketing communication policies / Rainer Busch, Margarete Seidenspinner, Fritz Unger
Marketing communication policies / Rainer Busch, Margarete Seidenspinner, Fritz Unger
MELB
2007
658.80014 Kit/Imc : Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker
Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker
MELB
Marketing communications for local nonprofit organizations : targets and tools / Donald R. Self, Walter W. Wymer, Jr., Teri Kline Henley, editors
MELB, W'BOOL
2001
Marketing communications for local nonprofit organizations : targets and tools / Donald R. Self, Walter W. Wymer, Jr., Teri Kline Henley, editors
MELB, W'BOOL
Handbook of partial least squares : concepts, methods and applications in marketing and related fields / edited by Vincenzo Esposito Vinzi ... [and others]
MELB, WATERFT
2008
Handbook of partial least squares : concepts, methods and applications in marketing and related fields / edited by Vincenzo Esposito Vinzi ... [and others]
MELB, WATERFT
2008
658.800175 Ama/Eco : 2010 AMA Educators' proceedings : enhancing knowledge development in marketing / editors Easwar Iyer, Robin Coulter
2010 AMA Educators' proceedings : enhancing knowledge development in marketing / editors Easwar Iyer, Robin Coulter
WATERFT
2008 AMA Educators' proceedings : enhancing knowledge development in marketing / edited by James R. Brown, Rajiv P. Dant
WATERFT
2008
2009 AMA Educators' proceedings : enhancing knowledge development in marketing / editors Michael Kamins, Ingrid M. Martin
WATERFT
2009
2011 AMA educators' proceedings : marketing 2011 : delivering value in turbulent times / edictors Stephanie M. Noble, Charles H. Noble
WATERFT
2011
658.800175 Tam/Epe 2006 : 2006 AMA Educators' proceedings : enhancing knowledge development in marketing / edited by Dhruv Grewal, Michael Levy, R. Krishnan
2006 AMA Educators' proceedings : enhancing knowledge development in marketing / edited by Dhruv Grewal, Michael Levy, R. Krishnan
WATERFT
2006
658.800175 Tam/Epe 2007 : 2007 AMA Educators' proceedings 2007 : enhancing knowledge development in marketing / edited by Jakki Mohr, Robert Fisher
2007 AMA Educators' proceedings 2007 : enhancing knowledge development in marketing / edited by Jakki Mohr, Robert Fisher
WATERFT
2007
658.80019 Gol/Abb : Affinity : beyond branding / Martin Goldfarb & Howard Aster
Affinity : beyond branding / Martin Goldfarb & Howard Aster
W'PONDS
2010
658.80019 Kri/Smr : Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna
W'BOOL
