658.80072 Bub/Aqm : Applying qualitative methods to marketing management research / editors Renate Buber, Johannes Gadner, Lyn Richards
Applying qualitative methods to marketing management research / editors Renate Buber, Johannes Gadner, Lyn Richards
MELB
2003
658.80072 Win/Mad
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston
MELB
2014
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston
MELB
2014
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston
MELB
2014
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston
MELB
2014
658.800723 Bon/Mpa : Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark
Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark
WATERFT
1988
658.80076 Aus/Mfs : Marketing for small business. Part 1, Retail and service businesses / Department of Industry, Technology and Commerce
Marketing for small business. Part 1, Retail and service businesses / Department of Industry, Technology and Commerce
W'PONDS
1985
658.80076 Dib/Mba 2004 : Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin
Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin
WATERFT
2004
658.8008 BLI : Marketing and the behavioral sciences : selected readings
Marketing and the behavioral sciences : selected readings
WATERFT
1967
658.8008 Eni/Mca 1995 : Marketing classics : a selection of influential articles / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa
Marketing classics : a selection of influential articles / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa
WATERFT
1995
658.8008 Kel/Mmp 1967 : Managerial marketing : perspectives and viewpoints; a source book / Eugene J. Kelley [and] William Lazer
Managerial marketing : perspectives and viewpoints; a source book / Eugene J. Kelley [and] William Lazer
WATERFT
1967
658.80081 Tun/Bmm : Branded male : marketing to men / Mark Tungate
Branded male : marketing to men / Mark Tungate
MELB
2008
658.800844 Tre/Fpm : 50+ marketing : marketing, communicating, and selling to the over 50s generations / Jean-Paul Tréguer
50+ marketing : marketing, communicating, and selling to the over 50s generations / Jean-Paul Tréguer
MELB
2002
658.80089 Pir/Ema : Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton
Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton
W'BOOL
2005
658.8009 Ful/Eit : Explorations in the history of marketing / series editor: Jagdish N. Sheth ; editor: Ronald A. Fullerton
Explorations in the history of marketing / series editor: Jagdish N. Sheth ; editor: Ronald A. Fullerton
WATERFT
1994
658.800924 Cop : The memoirs of an erotic bookseller / by Armand Coppens assisted by his tired wife Clementine and her distant lover
The memoirs of an erotic bookseller / by Armand Coppens assisted by his tired wife Clementine and her distant lover
W'PONDS
1969-
658.80094 Hal/Emr : European marketing : readings and cases / [edited] by Chris Halliburton, Reinhard Hünerberg
European marketing : readings and cases / [edited] by Chris Halliburton, Reinhard Hünerberg
WATERFT
1993
658.80094 Int : International marketing and purchasing of industrial goods : an interaction approach / by IMP Project Group ; editor, Håkan Håkansson
International marketing and purchasing of industrial goods : an interaction approach / by IMP Project Group ; editor, Håkan Håkansson
WATERFT
1982
658.80095 Bla/Tsd : The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy
MELB
2003
658.80095 Cap/Amc : The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker
The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker
WATERFT
1999
658.80095 Kot/Mma 2006 : Marketing management : an Asian perspective / Philip Kotler ... [and others]
Marketing management : an Asian perspective / Philip Kotler ... [and others]
WATERFT
2006
658.80095 Lov/Smi 2005 : Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [and others]
Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [and others]
WATERFT
2005
658.80095 Tan/Mit : Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan
Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan
MELB
2001
658.800951 Gre/Dic : Distribution in China : getting down to the nuts and bolts / by Jane Greaves with Peter Baldwin
Distribution in China : getting down to the nuts and bolts / by Jane Greaves with Peter Baldwin
MELB
1994
658.800951275 Ike/Rot : The return of the god of wealth : the transition to a market economy in urban China / Charlotte Ikels
The return of the god of wealth : the transition to a market economy in urban China / Charlotte Ikels
MELB
1996
658.80095982 Dew/Pmi : Peasant marketing in Java / Alice G. Dewey
Peasant marketing in Java / Alice G. Dewey
WATERFT
1962
658.800973 Ger/Gir : Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman
MELB
1990
658.800973 Har/Mma 2004 : Marketing mistakes and successes / Robert F. Hartley
Marketing mistakes and successes / Robert F. Hartley
MELB
2004
658.800973 Har/Mma 2009
Marketing mistakes and successes / Robert F. Hartley
MELB, W'BOOL, WATERFT
2009
Marketing mistakes and successes / Robert F. Hartley
MELB, W'BOOL, WATERFT
2009
Marketing mistakes and successes / Robert F. Hartley
MELB, W'BOOL, WATERFT
2009
658.800973 Tel/Wav : Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder
Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder
WATERFT
2002
658.800993 Aus/Mca : Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998 / editors, Brendan J. Gray & Kenneth R. Deans
Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998 / editors, Brend
WATERFT
1998
658.800993 Ros/Bmm : Basic marketing : marketing in the third millennium / Paul Rose
Basic marketing : marketing in the third millennium / Paul Rose
WATERFT
2001
658.800993 Ros/Bmm 2004
Basic marketing : marketing in the third millenium / Paul Rose
MELB, WATERFT
2004
Basic marketing : marketing in the third millenium / Paul Rose
MELB, WATERFT
2004
658.800994 Cle/Acs : Australian case studies in strategic marketing / Michael D. Clemes and Gregory J. Brush
Australian case studies in strategic marketing / Michael D. Clemes and Gregory J. Brush
MELB
2005
658.800994 Gra/Amc : Australian marketing : critical essays, readings and cases / Peter Graham, editor
Australian marketing : critical essays, readings and cases / Peter Graham, editor
MELB
1993
658.800994 Kot/Maa : Marketing : Australia & New Zealand / Philip Kotler ... [and others]
Marketing : Australia & New Zealand / Philip Kotler ... [and others]
W'PONDS
1994
658.800994 Kot/Mar 1998 : Marketing / Philip Kotler ... [and others]
Marketing / Philip Kotler ... [and others]
MELB
1998
658.800994 Kot/Mar 2001 : Marketing / Philip Kotler ... [and others]
Marketing / Philip Kotler ... [and others]
WATERFT
2001
658.800994 Kot/Mar 2004
Marketing / Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong
WATERFT, WATERFT ADPML
2004
Marketing / Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong
WATERFT, WATERFT ADPML
2004
658.800994 Kot/Mar 2006
Marketing / Philip Kotler ... [and others]
MELB, WATERFT
2006
Marketing / Philip Kotler ... [and others]
MELB, WATERFT
2006
658.800994 Kot/Mar 2010
Marketing / [Philip] Kotler, [Linden] Brown, [Suzan] Burton, [Kenneth R.] Deans, [Gary] Armstrong
MELB, W'BOOL, WATERFT
2010
Marketing / [Philip] Kotler, [Linden] Brown, [Suzan] Burton, [Kenneth R.] Deans, [Gary] Armstrong
MELB, W'BOOL, WATERFT
2010
Marketing / [Philip] Kotler, [Linden] Brown, [Suzan] Burton, [Kenneth R.] Deans, [Gary] Armstrong
MELB, W'BOOL, WATERFT
2010
658.800994 Kot/Mar 2013
Marketing / Kotler, Burton, Deans, Brown, Armstrong
MELB, W'PONDS
2013
Marketing / Kotler, Burton, Deans, Brown, Armstrong
MELB, W'PONDS
2013
Marketing / Kotler, Burton, Deans, Brown, Armstrong
MELB, W'PONDS
2013
658.800994 LAY : Australian cases in marketing / by R.A. Layton, R.C. O'Leary and H.A. Thompson
Australian cases in marketing / by R.A. Layton, R.C. O'Leary and H.A. Thompson
W'PONDS
1975
658.800994 Lov/Sma : Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
WATERFT
1998
658.800994 Lov/Sma 2001 : Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
WATERFT
2001
658.800994 Lov/Sma 2004 : Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
WATERFT
2004
658.800994 Lov/Sma 2007
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker
MELB, W'BOOL, WATERFT
2007
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker
MELB, W'BOOL, WATERFT
2007
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker
MELB, W'BOOL, WATERFT
2007
658.800994 Lov/Sma 2011
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz
MELB, W'BOOL, WATERFT
2011
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz
MELB, W'BOOL, WATERFT
2011
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz
MELB, W'BOOL, WATERFT
2011
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz
MELB, W'BOOL, WATERFT
2011
3 additional entries
658.800994 Lov/Sma 2015
Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz
MELB, WATERFT
2014
Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz
MELB, WATERFT
2014
Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz
MELB, WATERFT
2014
Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz
MELB, WATERFT
2014
7 additional entries
658.800994 M345K2 : Marketing in Australia / Philip Kotler ... [and others]
Marketing in Australia / Philip Kotler ... [and others]
MELB
1989
658.800994 Mac/Ama : The Australian marketing and promotion handbook / Jim Macnamara
The Australian marketing and promotion handbook / Jim Macnamara
WATERFT
1990
658.800994 Mar/Shn
Marketing & ebusiness
W'BOOL
2002
Marketing
MELB, W'BOOL
2002-
Marketing
MELB, W'BOOL
2002-
658.800994 Mcc/Ama : Australian marketing : a casebook / edited by Janet McColl-Kennedy, Oliver H.M. Yau, Reg Hardman
Australian marketing : a casebook / edited by Janet McColl-Kennedy, Oliver H.M. Yau, Reg Hardman
MELB
1990
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