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Mark   Medium Year
658.802 Bos/Esp : Eco-standards, product labelling and green consumerism / Magnus Boström, Mikael Klintman     
      Eco-standards, product labelling and green consumerism / Magnus Boström, Mikael Klintman BONUS, WATERFT   Book 2008
658.802 Bra/Cac    
      Competitive advantage : concepts & cases / Don Bradmore BONUS, MELB, W'BOOL   Book 1996
      Competitive advantage : concepts & cases / Don Bradmore BONUS, MELB, W'BOOL   Book 1996
658.802 Bra/Smc    
      Strategic marketing casebook / prepared by Erica Brady BONUS, MELB   Book 2008
      Strategic marketing casebook / prepared by Erica Brady BONUS, MELB   Book 2008
658.802 Bro/Cms    
      Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown BONUS, W'BOOL   Book 1990
      Competitive marketing strategy : dynamic manoeuvring for competitive position BONUS, MELB   Book 1997
658.802 Bus/Pom : Principles of marketing : the management view / Richard Buskirk     
      Principles of marketing : the management view / Richard Buskirk BONUS, MELB   Book 1966
658.802 But/Rmt : Relationship marketing : theory and practice / edited by Francis Buttle     
      Relationship marketing : theory and practice / edited by Francis Buttle BONUS, W'BOOL   Book 1996
658.802 Buz/Ppl    
      The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale BONUS, W'BOOL, WATERFT   Book 1987
      The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale BONUS, W'BOOL, WATERFT   Book 1987
658.802 Cad/Smm : Strategic marketing management / [prepared by] Jack Cadeaux     
      Strategic marketing management / [prepared by] Jack Cadeaux BONUS, MELB   Book 2002
658.802 Cal/Bmp : Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins     
      Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins BONUS, MELB   Book 2008
658.802 Cha/Kbm : Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston     
      Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston BONUS, MELB   Book 2004
658.802 Chi/Imc : Integrated marketing communications / William Chitty, Nigel Barker, Terence A. Shimp     
      Integrated marketing communications / William Chitty, Nigel Barker, Terence A. Shimp BONUS, WATERFT   Book 2005
658.802 Chi/Imc 2008    
      Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp BONUS, MELB, WATERFT   Book 2008
      Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp BONUS, MELB, WATERFT   Book 2008
      Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp BONUS, MELB, WATERFT   Book 2008
      Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp BONUS, MELB, WATERFT   Book 2008
      Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp BONUS, MELB, WATERFT   Book 2008
658.802 Chi/Imc 2012    
      Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp BONUS, MELB, W'BOOL, WATERFT   Book 2012
      Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp BONUS, MELB, W'BOOL, WATERFT   Book 2012
      Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp BONUS, MELB, W'BOOL, WATERFT   Book 2012
      Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp BONUS, MELB, W'BOOL, WATERFT   Book 2012
5 additional entries    
658.802 Chi/Imc 2014    
      Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp BONUS, MELB, W'BOOL, WATERFT   Book 2015
      Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp BONUS, MELB, W'BOOL, WATERFT   Book 2015
      Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp BONUS, MELB, W'BOOL, WATERFT   Book 2015
      Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp BONUS, MELB, W'BOOL, WATERFT   Book 2015
4 additional entries    
658.802 Chi/Imc 2018    
      Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews MELB, WATERFT   Book 2018
      Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews MELB, WATERFT   Book 2018
      Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews MELB, WATERFT   Book 2018
      Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews MELB, WATERFT   Book 2018
6 additional entries    
658.802 Chi/Imc 2021    
      Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp] MELB, WATERFT   Book 2021
      Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp] MELB, WATERFT   Book 2021
      Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp] MELB, WATERFT   Book 2021
      Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp] MELB, WATERFT   Book 2021
6 additional entries    
658.802 Coh/Mpl 2005    
      The marketing plan / William A. Cohen BONUS, MELB, W'PONDS   Book 2005
      The marketing plan / William A. Cohen BONUS, MELB, W'PONDS   Book 2005
658.802 Coh/Mpl 2006 : The marketing plan / William A. Cohen     
      The marketing plan / William A. Cohen BONUS, MELB   Book 2006
658.802 Coo/Pmp    
      Practical marketing planning / John Cooper and Peter Lane BONUS, MELB, W'PONDS   Book 1997
      Practical marketing planning / John Cooper and Peter Lane BONUS, MELB, W'PONDS   Book 1997
658.802 Cop/Mcm    
      Marketing communications management : concepts and theories, cases and practices / Paul Copley BONUS, MELB, W'PONDS   Book 2004
      Marketing communications management : concepts and theories, cases and practices / Paul Copley BONUS, MELB, W'PONDS   Book 2004
658.802 Cox/Avi : Analytical viewpoints in marketing management / edited by Keith K. Cox     
      Analytical viewpoints in marketing management / edited by Keith K. Cox BONUS, MELB   Book 1968
658.802 Cra/Mma    
      Marketing management : a relationship marketing perspective / Cranfield School of Management BONUS, MELB, WATERFT   Book 2000
      Marketing management : a relationship marketing perspective / Cranfield School of Management BONUS, MELB, WATERFT   Book 2000
658.802 Cra/Psm : Professional services marketing : strategy and tactics / F.G. Crane     
      Professional services marketing : strategy and tactics / F.G. Crane BONUS, WATERFT   Book 1993
658.802 Cra/Sma 1994 : Strategic marketing / David W. Cravens     
      Strategic marketing / David W. Cravens BONUS, WATERFT   Book 1994
658.802 Cra/Sma 1997 : Strategic marketing / David W. Cravens     
      Strategic marketing / David W. Cravens BONUS, W'PONDS   Book 1997
658.802 Cra/Sma 2000    
      Strategic marketing / David W. Cravens BONUS, W'PONDS, WATERFT   Book 2000
      Strategic marketing / David W. Cravens BONUS, W'PONDS, WATERFT   Book 2000
658.802 Cra/Sma 2003    
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, W'PONDS, WATERFT   Book 2003
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, W'PONDS, WATERFT   Book 2003
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, W'PONDS, WATERFT   Book 2003
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, W'PONDS, WATERFT   Book 2003
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, W'PONDS, WATERFT   Book 2003
658.802 Cra/Sma 2006    
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, MELB, W'BOOL, WATERFT   Book 2006
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, MELB, W'BOOL, WATERFT   Book 2006
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, MELB, W'BOOL, WATERFT   Book 2006
658.802 Cra/Sma 2009    
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, MELB, W'BOOL, WATERFT   Book 2009
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, MELB, W'BOOL, WATERFT   Book 2009
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, MELB, W'BOOL, WATERFT   Book 2009
      Strategic marketing / David W. Cravens, Nigel F. Piercy BONUS, MELB, W'BOOL, WATERFT   Book 2009
6 additional entries    
658.802 Cra/Smm    
      Strategic marketing management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker BONUS, MELB, WATERFT   Book 2000
      Strategic marketing management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker BONUS, MELB, WATERFT   Book 2000
658.802 Cra/Smm 1999 : Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden     
      Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden BONUS, MELB   Book 1999
658.802 Cze/Cms : Competitive marketing strategy / John A. Czepiel     
      Competitive marketing strategy / John A. Czepiel BONUS, MELB   Book 1992
658.802 Cze/Sci : The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, James Shanahan     
      The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, James Shanahan BONUS, MELB   Book 1987
658.802 Dah/Mca    
      Marketing communications : a brand narrative approach / Micael Dahleń, Fredrik Lange, Terry Smith BONUS, MELB, W'BOOL, WATERFT   Book 2010
      Marketing communications : a brand narrative approach / Micael Dahleń, Fredrik Lange, Terry Smith BONUS, MELB, W'BOOL, WATERFT   Book 2010
      Marketing communications : a brand narrative approach / Micael Dahleń, Fredrik Lange, Terry Smith BONUS, MELB, W'BOOL, WATERFT   Book 2010
658.802 Day/Mda : Market driven strategy : processes for creating value / George S. Day ; with a new introduction     
      Market driven strategy : processes for creating value / George S. Day ; with a new introduction BONUS, WATERFT   Book 1999
658.802 Dib : Game theory in marketing management : issues and applications / by C. Anthony di Benedetto     
      Game theory in marketing management : issues and applications / by C. Anthony di Benedetto BONUS, WATERFT   Book 1986
658.802 Dib/Mss : Market segmentation success : making it happen! / Sally Dibb, Lyndon Simkin     
      Market segmentation success : making it happen! / Sally Dibb, Lyndon Simkin BONUS, WATERFT   Book 2008
658.802 Doo/Smd    
      Strategic marketing decisions in Global markets / Isobel Doole, Robin Lowe BONUS, W'BOOL, WATERFT   Book 2005
      Strategic marketing decisions in Global markets / Isobel Doole, Robin Lowe BONUS, W'BOOL, WATERFT   Book 2005
658.802 Doy/Vbm : Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle     
      Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle BONUS, MELB   Book 2000
658.802 Ega/Cho : The CIM handbook of strategic marketing / editors: Colin Egan and Michael J. Thomas     
      The CIM handbook of strategic marketing / editors: Colin Egan and Michael J. Thomas BONUS, MELB   Book 1998
658.802 Fal/Jto : Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn     
      Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn BONUS, WATERFT   Book 2006
658.802 Fer/Eoi : Experience of IM programs, perception of IMO and job outcomes : the frontline employee perspective / Ahmed Shariar Ferdous     
      Experience of IM programs, perception of IMO and job outcomes : the frontline employee perspective / Ahmed Shariar Ferdous MELB THESES  CD-ROM 2013
658.802 Fer/Smm : Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, Jr., David Luck     
      Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, Jr., David Luck BONUS, MELB   Book 1994
658.802 Fif/Mst 1998 : Marketing strategy / Paul Fifield     
      Marketing strategy / Paul Fifield BONUS, WATERFT   Book 1998
658.802 Fil/Mce 2005    
      Marketing communications : engagements, strategies and practice / Chris Fill BONUS, W'PONDS, WATERFT   Book 2005
      Marketing communications : engagements, strategies and practice / Chris Fill BONUS, W'PONDS, WATERFT   Book 2005
658.802 Fil/Mci 2009    
      Marketing communications : interactivity, communities and content / Chris Fill BONUS, MELB, WATERFT   Book 2009
      Marketing communications : interactivity, communities and content / Chris Fill BONUS, MELB, WATERFT   Book 2009
658.802 Fis/Mge : Marketing genius / Peter Fisk     
      Marketing genius / Peter Fisk BONUS, MELB   Book 2006
658.802 Fra/Iaa : It's all about customers! : the perfect way to grow your business through marketing, sales and service / John Frazer-Robinson     
      It's all about customers! : the perfect way to grow your business through marketing, sales and service / John Frazer-Robinson BONUS, W'PONDS   Book 1999
658.802 Ger/Eaa : Events as a strategic marketing tool / Dorothé Gerritsen, Ronald van Olderen ; with the cooperation of Moniek Hover, Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven     
      Events as a strategic marketing tool / Dorothé Gerritsen, Ronald van Olderen ; with the cooperation of Moniek Hover, Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven BONUS, MELB   Book 2014
658.802 Ger/Eaa 2020 : Events as a strategic marketing tool / Dorothé Gerritsen, Ronald van Olderen, with the cooperation of Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven     
      Events as a strategic marketing tool / Dorothé Gerritsen, Ronald van Olderen, with the cooperation of Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven MELB  Book 2020
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