658.802 Bos/Esp : Eco-standards, product labelling and green consumerism / Magnus Boström, Mikael Klintman
Eco-standards, product labelling and green consumerism / Magnus Boström, Mikael Klintman
WATERFT
2008
658.802 Bra/Cac
Competitive advantage : concepts & cases / Don Bradmore
MELB, W'BOOL
1996
Competitive advantage : concepts & cases / Don Bradmore
MELB, W'BOOL
1996
658.802 Bra/Smc : Strategic marketing casebook / prepared by Erica Brady
Strategic marketing casebook / prepared by Erica Brady
MELB
2008
658.802 Bro/Cms
Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown
W'BOOL
1990
Competitive marketing strategy : dynamic manoeuvring for competitive position
MELB
1997
658.802 Bus/Pom : Principles of marketing : the management view / Richard Buskirk
Principles of marketing : the management view / Richard Buskirk
MELB
1966
658.802 But/Rmt : Relationship marketing : theory and practice / edited by Francis Buttle
Relationship marketing : theory and practice / edited by Francis Buttle
W'BOOL
1996
658.802 Buz/Ppl
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
W'BOOL, WATERFT
1987
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
W'BOOL, WATERFT
1987
658.802 Cad/Smm : Strategic marketing management / [prepared by] Jack Cadeaux
Strategic marketing management / [prepared by] Jack Cadeaux
MELB
2002
658.802 Cal/Bmp : Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins
Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins
MELB
2008
658.802 Cha/Kbm : Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston
Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston
MELB
2004
658.802 Chi/Imc : Integrated marketing communications / William Chitty, Nigel Barker, Terence A. Shimp
Integrated marketing communications / William Chitty, Nigel Barker, Terence A. Shimp
WATERFT
2005
658.802 Chi/Imc 2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
658.802 Chi/Imc 2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
658.802 Chi/Imc 2014
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
4 additional entries
658.802 Chi/Imc 2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
4 additional entries
658.802 Chi/Imc 2021
Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp]
DPD, MELB, WATERFT
2021
Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp]
DPD, MELB, WATERFT
2021
Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp]
DPD, MELB, WATERFT
2021
Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp]
DPD, MELB, WATERFT
2021
5 additional entries
658.802 Coh/Mpl 2005
The marketing plan / William A. Cohen
MELB, W'PONDS
2005
The marketing plan / William A. Cohen
MELB, W'PONDS
2005
658.802 Coh/Mpl 2006 : The marketing plan / William A. Cohen
The marketing plan / William A. Cohen
MELB
2006
658.802 Coo/Pmp
Practical marketing planning / John Cooper and Peter Lane
MELB, W'PONDS
1997
Practical marketing planning / John Cooper and Peter Lane
MELB, W'PONDS
1997
658.802 Cop/Mcm
Marketing communications management : concepts and theories, cases and practices / Paul Copley
MELB, W'PONDS
2004
Marketing communications management : concepts and theories, cases and practices / Paul Copley
MELB, W'PONDS
2004
658.802 Cox/Avi : Analytical viewpoints in marketing management / edited by Keith K. Cox
Analytical viewpoints in marketing management / edited by Keith K. Cox
MELB
1968
658.802 Cra/Mma
Marketing management : a relationship marketing perspective / Cranfield School of Management
MELB, WATERFT
2000
Marketing management : a relationship marketing perspective / Cranfield School of Management
MELB, WATERFT
2000
658.802 Cra/Psm : Professional services marketing : strategy and tactics / F.G. Crane
Professional services marketing : strategy and tactics / F.G. Crane
WATERFT
1993
658.802 Cra/Sma 1994 : Strategic marketing / David W. Cravens
Strategic marketing / David W. Cravens
WATERFT
1994
658.802 Cra/Sma 1997 : Strategic marketing / David W. Cravens
Strategic marketing / David W. Cravens
W'PONDS
1997
658.802 Cra/Sma 2000
Strategic marketing / David W. Cravens
W'PONDS, WATERFT
2000
Strategic marketing / David W. Cravens
W'PONDS, WATERFT
2000
658.802 Cra/Sma 2003
Strategic marketing / David W. Cravens, Nigel F. Piercy
W'PONDS, WATERFT
2003
Strategic marketing / David W. Cravens, Nigel F. Piercy
W'PONDS, WATERFT
2003
Strategic marketing / David W. Cravens, Nigel F. Piercy
W'PONDS, WATERFT
2003
658.802 Cra/Sma 2006
Strategic marketing / David W. Cravens, Nigel F. Piercy
W'BOOL, WATERFT
2006
Strategic marketing / David W. Cravens, Nigel F. Piercy
W'BOOL, WATERFT
2006
658.802 Cra/Sma 2009
Strategic marketing / David W. Cravens, Nigel F. Piercy
MELB, WATERFT
2009
Strategic marketing / David W. Cravens, Nigel F. Piercy
MELB, WATERFT
2009
Strategic marketing / David W. Cravens, Nigel F. Piercy
MELB, WATERFT
2009
Strategic marketing / David W. Cravens, Nigel F. Piercy
MELB, WATERFT
2009
Strategic marketing / David W. Cravens, Nigel F. Piercy
MELB, WATERFT
2009
658.802 Cra/Smm
Strategic marketing management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker
MELB, WATERFT
2000
Strategic marketing management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker
MELB, WATERFT
2000
658.802 Cra/Smm 1999 : Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
MELB
1999
658.802 Cze/Cms : Competitive marketing strategy / John A. Czepiel
Competitive marketing strategy / John A. Czepiel
MELB
1992
658.802 Cze/Sci : The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, James Shanahan
The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, James Shanahan
MELB
1987
658.802 Dah/Mca
Marketing communications : a brand narrative approach / Micael Dahleń, Fredrik Lange, Terry Smith
MELB, W'BOOL, WATERFT
2010
Marketing communications : a brand narrative approach / Micael Dahleń, Fredrik Lange, Terry Smith
MELB, W'BOOL, WATERFT
2010
Marketing communications : a brand narrative approach / Micael Dahleń, Fredrik Lange, Terry Smith
MELB, W'BOOL, WATERFT
2010
658.802 Day/Mda : Market driven strategy : processes for creating value / George S. Day ; with a new introduction
Market driven strategy : processes for creating value / George S. Day ; with a new introduction
WATERFT
1999
658.802 Dib : Game theory in marketing management : issues and applications / by C. Anthony di Benedetto
Game theory in marketing management : issues and applications / by C. Anthony di Benedetto
WATERFT
1986
658.802 Dib/Mss : Market segmentation success : making it happen! / Sally Dibb, Lyndon Simkin
Market segmentation success : making it happen! / Sally Dibb, Lyndon Simkin
WATERFT
2008
658.802 Doo/Smd
Strategic marketing decisions in Global markets / Isobel Doole, Robin Lowe
W'BOOL, WATERFT
2005
Strategic marketing decisions in Global markets / Isobel Doole, Robin Lowe
W'BOOL, WATERFT
2005
658.802 Doy/Vbm : Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle
MELB
2000
658.802 Ega/Cho : The CIM handbook of strategic marketing / editors: Colin Egan and Michael J. Thomas
The CIM handbook of strategic marketing / editors: Colin Egan and Michael J. Thomas
MELB
1998
658.802 Fal/Jto : Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn
Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn
WATERFT
2006
658.802 Fer/Eoi : Experience of IM programs, perception of IMO and job outcomes : the frontline employee perspective / Ahmed Shariar Ferdous
Experience of IM programs, perception of IMO and job outcomes : the frontline employee perspective / Ahmed Shariar Ferdous
MELB THESES
2013
658.802 Fer/Smm : Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, Jr., David Luck
Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, Jr., David Luck
MELB
1994
658.802 Fif/Mst 1998 : Marketing strategy / Paul Fifield
Marketing strategy / Paul Fifield
WATERFT
1998
658.802 Fil/Mce 2005
Marketing communications : engagements, strategies and practice / Chris Fill
W'PONDS, WATERFT
2005
Marketing communications : engagements, strategies and practice / Chris Fill
W'PONDS, WATERFT
2005
658.802 Fil/Mci 2009
Marketing communications : interactivity, communities and content / Chris Fill
MELB, WATERFT
2009
Marketing communications : interactivity, communities and content / Chris Fill
MELB, WATERFT
2009
658.802 Fis/Mge : Marketing genius / Peter Fisk
Marketing genius / Peter Fisk
MELB
2006
658.802 Fra/Iaa : It's all about customers! : the perfect way to grow your business through marketing, sales and service / John Frazer-Robinson
It's all about customers! : the perfect way to grow your business through marketing, sales and service / John Frazer-Robinson
W'PONDS
1999
658.802 Ger/Eaa : Events as a strategic marketing tool / Dorothé Gerritsen, Ronald van Olderen ; with the cooperation of Moniek Hover, Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven
Events as a strategic marketing tool / Dorothé Gerritsen, Ronald van Olderen ; with the cooperation of Moniek Hover, Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven
MELB
2014
658.802 Ger/Eaa 2020 : Events as a strategic marketing tool / Dorothé Gerritsen, Ronald van Olderen, with the cooperation of Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven
Events as a strategic marketing tool / Dorothé Gerritsen, Ronald van Olderen, with the cooperation of Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven
MELB
2020
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